SEO is a technical term that stands for Search Engine Optimization. In the land of Big Red SEO, we often describe this as the process of making your website optimized leading to it showing up in the search engines for the industry you're the authority in. The ultimate goal with SEO is to be where your ideal clients are when they're actively searching for the product and service you offer.

There's many parts to SEO, and Local SEO is just one of those parts. Primarily it works in conjunction with Google My Business (GMB listing) or what was called Google Places (the map that shows local businesses).

When we refer to "local SEO in my city" or "your city", we mean that we have helped hundreds of businesses to get listed on Google Maps in their city. You don't have to be local to Omaha, we can work with any city or town in the US (technically worldwide, but we generally focus on the US).

Read more about Local SEO in Omaha here!

It's anything where you or your business show up online. So your website, Facebook business page, Twitter business account, Yelp or Google reviews. Anything that is online is considered a presence. When we talk specifically about web presences, we're referring to the website itself. A "good" or "big" web presence means that your website can be found for many different terms, as opposed to someone who's website cannot be found unless manually type their website address or perform a search for the business name only.

The definition of a keyword has changed over the years.

In the past, a keyword specifically referred to an actual word. These days however, it should be treated more as a "phrase". 

So, if you're looking for "baby clothes" this would technically be the keyword phrase that you're trying to rank online.  The more words used by a searcher, the more focused the search and intended market.

Keyword Research or Audits are a critical part of making sure that your website gets found on the search engines.

There's two ways your ranking position on Google will change. The first method is when Google makes an update to their software or algorithm. Google makes more than 500 edits every year to their software, and are always looking to give the best answers to people. As a result, they can change the positions of websites for different results.

The second main way things change in positions is that your competitors might improve their website for SEO and as a result, they present it better to Google and take your position.

Rank positions can also change depending on the order of the phrase; "Omaha SEO" vs "SEO Omaha" for example, but we'll cover that later.

While our Omaha SEO Team, Kim & Conor, are located in Nebraska, we are excited to announce we work with companies throughout the US. We offer some specialized support to clients in other countries, but our primary market is the United States.

When we can't meet face-to-face with our clients (which we love to do), we use software such as Zoom or Skype to have meetings.

Upon request, when clients are not located in Omaha we travel to their location based on scope of work and project.