Here at Big Red SEO, we want to debunk as many myths as possible that have to do with search engine optimization. The myth our Omaha SEO specialists are going to discuss today is that your domain name will help you rank better in the search engines. For instance, if you select a domain name that includes your keywords thinking you will gain position #1 in the search engines you may not be a happy camper when this actually does not happen.
In theory, your domain name, or the sequence of your the words used in your domain name, will NOT help your SEO rankings. Years ago, several companies jumped on the band wagon on “exact match” domains hoping the capture the keyword rankings over their competitors. This technique has now been disbanded and the value of having your keyword added to your URL will not be enough for top search engine rankings.
It is possible that you could gain a faster and higher ranking for the words used in your domain name if there is little or no competition. While having position #1 does offer the presence of your being the authority of your industry it’s a process that needs to be earned by completing several steps in the SEO process versus purchasing a $12 domain name for a year.
Long story short, search engine optimization is still needed to make it on page 1 of Google, Yahoo!, or Bing. Follow along below as our Omaha SEO specialists discuss ranking a keyword significant domain.
Truth Behind Ranking Domain Names
Now that you know that ranking has less to do with domain names, we’ll share one area that will help your website rank, quality content! If you have quality updated content on your website every day, you’ll be ranked higher than those businesses that do not offer value added content. This concept is great for the end-user that doesn’t want to sift through all the poor websites before they get to the one that they want.
Ten years ago this would’ve been a different story, but Google’s algorithms are always changing and looking out for end-users’ experiences. Google’s goal is for people to have a good experience when it comes to searching for different stuff on search engines. That is the whole point, so you should join the movement!
Search Engine Optimization Focuses on User Experience
As stated above, the user’s experience is the whole enchilada of search engines, so your focus as a business should be on users, as well as the search engine’s rules. If you’re keeping these two aspects of your content and SEO in mind, you should be on your way to the top rankings.
However, our Omaha SEO specialists want you to know that domain names are still an important choice when creating a website! You’ll want a name that is easy to spell, remember, and pronounce. It’s also a good idea to have your URL be a .com because that’s the first suffix people think to type in after a name anyway. You can even use a name in a unique way. Being different from the usual may even help some remember your business better. Pretty smart, eh?
Contact Big Red SEO, at (402) 522-6468
Do you need help knowing what your users want when they’re on your website? Contact our team of Omaha SEO specialists at Big Red SEO today at (402) 522-6468 for more information on getting your website to the top positions of search engines like Google, Yahoo!, and Bing. Let’s get the show on the road!