If the results you’re seeing from your SEO efforts have plateaued, or worse, started to slump, you may think that you’ve exhausted all your options. We here at Big Red SEO, a leading Omaha SEO marketing company, want to tell you that there are some simple things you may not have thought to do that can have big impacts on your search engine rankings.
Sometimes it only takes a little push to get the snowball rolling down the hill, and pretty soon that ball turns into a boulder that’s swallowing skiers and houses and all sorts of other alpiney things. That’s exactly what you want your Omaha SEO marketing to do, and our team is here to get you there.
First, Sign Up with Webmaster Tools
The first step to increased SEO returns is taking the bull by the horns and figuring out what the immediate elements on your site that could be made better with a little overhaul from a professional search engine optimization company.
Google’s Webmaster Tools offers a lot of great information on the health and speed of your website, as well as any navigation errors that Googlebot finds as it crawls your site.
Once you have this information in hand, you can call a professional Omaha SEO marketing company like Big Red SEO to help you with the details. It’s what we do every day and we’re always happy to help!
Next, Start Using Google Authorship for Omaha SEO Marketing
One of the best things you can do that many businesses overlook is using Google Authorship, and many businesses don’t even know what it is. Luckily, it’s really a simple concept.
Whenever you write anything online, you want your name to be attached to it. Having your name attached to what you write accomplishes a few important things. First, searchers gravitate more to content with an author than they do to anonymous content.
Why? Because it’s usually more reliable information, and it’s usually written better.
But how do searchers get this impression just from a name attached to a piece of blog writing?
Again, it’s really simple. Once you put your name on something you write, you’re staking your reputation on it. Searchers know this, and they take stock in it. If you’re confident enough in your authority to stake your name on what you write, others will see this and respond positively.
Best of all, Google’s algorithms also take authorship into account when ranking results, so using Google Authorship to put your name to your writing isn’t just good for searchers and search engines, but for your Omaha SEO marketing, too!
Search Engine Optimization Needs Great Content
Last but definitely not least, your SEO efforts depend on the value of content you develop to put in front of your potential customers. Whether they’re just browsing, doing some research into your product or service, or looking to buy something from your website today, the content you serve up should help customers understand your industry and show them how what you’re selling can genuinely help them solve their problems.
There are a lot of great types of content that cater to every variety of audience–blog articles (like the one you’re reading now), infographics and video blogs (for those who like to process information visually), ebooks, podcasts, the list goes on and on.
The best part is that you don’t have to be limited by what’s already out there; your imagination’s the only limit, so if you think of a type of content nobody’s ever tried before, and you think it would be perfect to reach your potential customers, then go for it!
Contact Big Red SEO Today at (402) 522-6468!
The success of your Omaha SEO marketing efforts relies on having a solid strategy, as well as a partner who can take your business where you want it to be online. That’s where our team at Big Red SEO comes in, because we can help you with everything you need to grow your online presence. From web design to PPC management to SEO strategy to content creation, we really do it all! So when you find your online presence isn’t up to snuff, give us a call at (402) 522-6468 or fill out our contact form and we’ll show you what we can do to take your website out of hiding.