If you own a small business and don’t have a website yet, it’s a sure bet that your competitors do. In an increasingly online and mobile economy, where 85 percent of American adults use the Internet and those who get online via mobile devices have topped 114 million, the business that makes itself available to its customers on their own terms wins. Here at Big Red SEO, we’re in the business of growing your business. If you have a website and you aren’t seeing a positive ROI, we can help make you more visible to your potential customers. And if you don’t have a website yet and don’t know where to start, don’t worry, we have some tips that will get you going.
1. Choose a Domain
Your domain name is just as important as the name of your business. You’ll want a name that sticks in your customers’ minds and is easy to recall at a moment’s notice. If potential customers don’t remember your name first, they’ll take their business elsewhere. And to ensure that you control as many avenues to your business as possible, be sure to remember to collect both .com and .net extensions.
2. Outline Your Site
You need an outline, or site map, to ensure that your customers are able to navigate your website with ease. Put yourself in your customer’s shoes—if you were in the market for your product or service, what would you like to see first? Conversely, what would confuse you? Here are some useful standard page categories to get you started:
- Home Page – This is your company’s first impression, so make it a good one! Be welcoming, and include a call to action that lets visitors know why your product or service is important to them and how they can immediately take advantage of it.
- Products or Services – Make sure that your product or services pages are focused on value, that is, that your customers know at a glance how what you’re offering will help them.
- Testimonials – These can really bolster your reputation as a business. Make sure to not just copy reviews that you might have on Yelp or other review sites to avoid duplicate content.
- About Us/Contact Us – Your customers need an easy way to contact you if they have questions. Include at least an email address and phone number, and don’t forget to provide links to your social media (Facebook, Twitter, etc.).
3. Build Your Site
Once you have a solid idea of what your site will look like and how it will function, you have several options to bring your vision to life and establish a positive online presence. You can do it yourself if you have intermediate to advanced skills, or you can simply choose to work with an experienced web design and SEO company in Omaha that can guide you through every step in the process.
4. Create Your Content
Crafting quality content is the most important step in building your website, because what you say and how you say it can either close a sale or send visitors to your competition. When writing for your site, always remember your audience! Who are you writing for? What do they want? And what are you hoping to accomplish by talking with them? Notice that I say “with” and not “to”—your writing should work to establish a relationship between you and your visitors. Maintaining a professional yet accessible tone is key to building your potential customers’ confidence in both you and your product.
5. Publishing and SEO
Once your website is ready to go, you’ll need to promote it! Existing and potential customers and industry associates should all know that you exist in order to establish links and generate traffic to your site. This is where Big Red SEO can help you leverage your various kinds of content (site copy, blog posts, social media and more) to generate awareness of your business and keep you at the front of your customers’ minds!
Contact Big Red SEO Today at (402) 522-6468
Hopefully this guide gives you an idea of where to start the important process of getting your business online, but of course there’s a lot more to learn and you may want a knowledgeable partner to work with. If you have any questions about website building or SEO in Omaha, don’t hesitate to contact Big Red SEO today. Let us build your online exposure and bring you to the first pages of search engines!