WordPress is a content management system that is used by almost 40% of all the websites currently online, and as a CMS it powers more than 64% of the web. At Big Red SEO, we have been building WordPress websites for our clients for years, but with so many different website choices nowadays, why did we choose WordPress as our specialty?
As website designers, WordPress is incredibly flexible, offering a variety of tools and plugins that can improve and enhance various aspects of your website, including SEO, e-commerce, membership systems, and online booking systems. WordPress, for many design experts, is also the best content publishing platform available nowadays. The website design process has evolved a lot in recent years with the emergence and popularity of Gutenberg, DIVI and Elementor page editors. When you consider that 409 million people around the world view 20 billion pages on WordPress websites every month, there is no denying the popularity of this powerful CMS.
Let’s look at just a few reasons why we always use WordPress and why WordPress websites are the most effective.
Ease Of Use
One of the main reasons that website designers are passionate about WordPress is its ease of use. While our web developers have the skills required to customize your WordPress site to meet the needs of your growing business, you don’t need any coding knowledge to work within this CRM yourself. This allows you to access the backend to update your new website with ease moving forward. Adding content, updating images and changing product prices are all done via an easy user interface.
Stable And Safe
As the leading content management system available nowadays, WordPress needs to ensure that it remains stable in today’s ever-changing technology-driven landscape. Regular updates to the platform ensure that any bugs, issues, or threats are identified and eliminated quickly.
Updates are extremely important, and not just for WordPress but also for the various plugins that may have been installed on the website. One of the biggest vulnerabilities in websites is the failure to make regular updates. While WordPress is stable and updated, ensuring that all components are updated is a critical step that many people overlook.
We are huge promoters of ensuring that you have a backup of your website. Your web hosting company should be making nightly, or at minimum a weekly backup, which can be restored. But we don’t want you to rely on others, having your own backup gives peace of mind. There are plugins to make backups, or check out Make A Backup for help on making a backup using the file manager of your hosting company.
Unlimited Design Options
There are, quite literally, thousands of themes that you can install on your WordPress website. These themes range from free to very expensive and cater to a range of business needs. Themes can be customized and adapted by developers, to align with your branding and company image.
A word of caution; changing themes can break a website without fully understanding what areas are being changed. It’s advisable to reach out to a professional that understands WordPress like Big Red SEO.
WordPress is incredibly flexible. There are more than 55,000 plugins available in the WordPress Plugin Directory that you can choose from to install and activate on your website. These are just the ones in the WordPress repository. There are thousands more available directly from 3rd parties.
There are free and paid plugins available, many of which offer limited functionality with extra payable features available. Plugins are a great way to add extra functionality to your website with relative ease. However, using the wrong plugins or too many can potentially harm your website.
Also, if you decide to install a plugin but determine that it is not ideal for your site, you will want to ensure you remove and clean up any areas required so your website is as secure as possible. Before moving forward with any installations, reach out to us to provide you with valuable guidance.
Straightforward Search Engine Optimization
Specially designed SEO plugins such as Yoast SEO, All-In-One-SEO Pack, or RankMath make managing your SEO efforts easier than ever. Powerful SEO plugins are a highly effective way to improve your online rankings. WordPress also makes it easy to use H1 and H2 headings in your content, allowing you to include meta information, and target your chosen keywords.
To ensure that your search engine optimization strategy is a success, it’s crucial that you target the correct keywords from the very beginning. Our SEO experts in Omaha can help you with your keyword research to ensure your campaign gets off to the best possible start.
Clear And Concise Content Management
With the ability to assign different levels of access to different users, managing your content has never been easier. Team members can be assigned tasks through the platform, and editorial calendar plugins make managing your content schedule a breeze. The recent addition of the WordPress Gutenberg editor has made inserting images, CTA’s, videos, and other media to your blogs and web pages seamless. Being able to manage your content with ease makes WordPress an appealing option for those who don’t have the coding knowledge to maintain their website.
Simple Social Sharing
Plugins and widgets make it simple for you to encourage active sharing of your content. You can place widgets in the sidebar, install floating social buttons, and place sharing buttons above and below your blog posts to ensure your content is easy to share on social media platforms. Adding these components in the right area of your website can help you generate more leads from your website, as your content will potentially reach a wider audience than ever before.
With more and more business processes becoming cloud-based, you need to ensure that all the technologies you use in your business are compatible. As open-source software, WordPress is built with compatibility in mind. Furthermore, because WordPress is open-source, there is a fantastic network of developers around the world dedicated to improving the platform. This means that if there is something you need WordPress to do for you, there is a very high probability that you will be able to make it happen.
Choose A WordPress Design For Your Business Website
WordPress is an amazing content management system, and it is the number one software of its kind in the world for a good reason. First released in May of 2003, WordPress has gone from strength to strength over the years to become a true industry leader in the world of website design. From major corporations to small business owners, WordPress offers the perfect business website solution.
To find out more about how a WordPress website can benefit your business going forward, contact us today. Our website designers are experts in WordPress websites, and we are confident that with our skills and expertise, we can help you build a website that will help your business thrive.