Running a business in Omaha is a very rewarding experience. But that doesn’t mean that this experience is without any challenges. While there are hundreds of books that claim to have the secret to business success, the majority of the information people share boils down to sticking with it. Since there will be times when things get hard or difficult challenges come up, business owners need to have the right mindset in order to navigate those rough waters.
Because Big Red SEO has been able to work with many different businesses, we’re in the unique position to understand some of the most common challenges that businesses face. One of the challenges we see coming up time and time again is that businesses have a hard time connecting with the type of customers they truly want. Whether they’re spending money on marketing that brings in the wrong type of people or not connecting with any potential customers, this problem can create a huge weight for any business.
While it’s an issue that’s very frustrating to face, that doesn’t mean there aren’t solutions. In many cases, businesses implement a fairly straightforward strategy that ends up working very well. Although it’s easy to look back and say that strategy should have been obvious from the beginning, those types of observations are only possible to do once something has been implemented.
If you’re currently in a position where you’re unhappy with either the customers you’re attracting or being unable to bring in a consistent volume of new customers, Big Red SEO wants to cover a strategy that may be able to help you break out of this rut:
A Single Response Can Help Your Business Grow
Although there’s no such thing as a silver bullet for business success, some strategies are so simple but effective that they may seem that way. One of the strategies that falls into this category is the response you give in social situations when people ask about what you do for a living. When most people give an answer, what they say is anything but memorable. But what if you were able to craft your answer in a way that stuck in people’s minds?
Coming up with an answer that makes a real impact is a strategy that’s commonly referred to as a talking logo. The reason it has that name is because the best way to think of this strategy is as a verbal business card. Since you want people to do something with your verbal business card instead of mentally filing it away and then eventually forgetting about you, it’s important to come up with a talking logo that makes an impact.
How to Craft a Memorable Response
If you want to come up with a truly memorable response for your Omaha business, there are two things that you need to do. The first thing your response needs to do is address your target market. And the second component is to address the specific problem that you believe your business solves. If you’re able to successfully nail down both of these elements, you’ll have a talking logo that is able to push your business forward.
So, why is it so important to address your target market? As you’ve likely already learned, trying to serve everyone isn’t the way that businesses thrive. Instead, they pick a focused market and serve that market better than anyone else can. Since the goal of your talking logo is to connect with a specific market, you want to be sure that you’re speaking the right language.
One way to do that is by taking time to come up with the right terms to use. For example, if you have a service business, customers isn’t the most effective word to use in your talking logo. Instead, you’ll make a much bigger impact using the word homeowners. The reason the latter is so much more effective is because each time you say it, people will immediately connect with it.
Once you know how to address the specific people that you want to connect with the most, the other component of this marketing tool is to clearly state the problem that you want to solve. Sticking with the example of a service provider, you don’t want to limit yourself to a generic response. Instead, you need to think about what element of your service sets you apart from everyone else. By having an answer to that question, you’ll be able to integrate it into your talking logo.
Since people are used to hearing generic answers when they ask others what they do, it’s easy to imagine the impact when they suddenly hear a response which directly addresses them and is phrased in a way that immediately makes them want to ask additional questions.
Big Red SEO Can Help With All Your Branding Needs: (402) 522-6468
While coming up with a memorable talking logo is a great strategy, it’s just the start of building a strong brand for your business. Since there are a lot of different elements that go into creating a brand that people will recognize and have positive associations with, it’s important to have experts on your side. The need for experts who can guide you through everything needed to build a strong brand is where Big Red SEO can help.
Because we have a lot of experience building brands that drive real results, we can do the same for your business. Although building a brand is definitely an investment, it’s one that will pay off in a big way. So if you’re ready to take your business to the next level by creating a real brand around it and want to ensure that you don’t make any mistakes along the way, give us a call at (402) 522-6468 so that we can begin discussing this process in detail with you.