Many small businesses in Omaha and surrounding states are losing customers because of their website design. Although it can be alarming to come to that realization, the good news is once a business is aware of the problem, it’s something they can solve. So with that goal in mind, we want to cover the most common reasons that a website design causes a business to lose customers, as well as what a business can do to solve this problem.
Not Being Accessible Enough on Mobile Devices
A large percentage of Internet activity now takes place on mobile devices. The problem that many small businesses face is their website design isn’t optimized for smaller screens or the newest technology devices. As a result, when a visitor tries to load a website on their phone or tablet, they run into issues like the site taking too long to load or certain elements of the design being nearly impossible to access. Most people aren’t patient when they’re online, which means they’ll quickly leave a website when they encounter these types of obstacles.
Failing to Communicate Trust to Visitors
The next reason the website design of a business can fail at converting visitors into customers is the site design doesn’t inspire trust. When someone walks into the office or storefront of an Omaha or US business, there’s going to be at least one employee who can answer all the questions that a person may have. But when someone’s first interaction with a business is through a website, it’s up to the design to make a great first impression and establish trust. If a design is lacking key elements like testimonials or trust seals, visitors aren’t going to feel comfortable submitting their contact or payment information through the website.
Confusing Visitors About What They Should Do Next
Small businesses are often hesitant to tell people what they should do on their website. However, providing clear instructions actually improves the experience someone has on a site. By combining easy to use navigation elements and clear call to action buttons, website design can prevent people from feeling lost or frustrated by the site. This type of optimized design will also maximize the number of visitors who convert into customers.
Call Big Red SEO for a Website Design That Will Actually Help Your Business: (402) 522-6468
If the website design isn’t properly optimized, it can have multiple issues that result in lost customers. On the other hand, when a website design is created by a team that understands the elements the site must include, it will be a very useful asset for the business. To ensure that your website falls into the latter category, you need a design from Big Red SEO.
Whether your small business is launching a new site or you want to redesign an existing site to improve its performance, Big Red SEO can handle this project for your from beginning to end. Learn more about how we can help create the ideal website design for your Omaha or US business by calling us at (402) 522-6468.