When it comes to marketing your business online, investing your time and energy in improving your organic SEO efforts can help you to save money while driving more organic search traffic to your website. Bringing traffic to your website using paid advertising and social media websites can be effective; however, it will not be cheap. Another downside is that these platforms seem to change the rules on what you can and can’t do for exposure more frequently.
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At Big Red SEO we believe in educating our clients and potential clients as much as possible. We update our blog regularly with things we’re seeing in the industry, tips for website exposure, security alerts and general business. If you have an idea for a blog post you want us to cover, please contact us!
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Whether upgrading your existing business website or doing a complete overhaul to create a brand new site, it’s vital you take the right approach. Developing a business site that will function well, look great and provide the best user experience possible takes more than just adding content and images. We have zoned in on three key aspects every business owner needs to consider when designing a business website. Keeping these points in mind will ensure that your website can grow and expand with your business over time and offer your customers an easy-to-navigate, fully functional website to explore.
As more people find your business in the search results and there is more traffic coming to your WordPress website, you will be able to increase sales to generate higher profits. Implementing proven SEO techniques with the help of an SEO expert will ensure that your business website pages and other content continue to climb search results bringing more visitors to your website and fostering growth in your business.
At Big Red SEO, we offer a comprehensive range of website design services to ensure that our local and national clients always get the best results possible from their new website. Designing all of our customers’ websites using the powerful WordPress platform, we strive to deliver a functional website that looks great and provides the best possible user experience. We have helped clients from a range of industries and backgrounds to build effective websites for their businesses, and we are here to help you too!
Many people neglect to do this for their business websites simply because they don’t know what a sitemap is or why it’s important to have one, so our local search engine optimization experts at Big Red SEO will take some time today to explain just that.
If there’s one thing most people are confused about when it comes to Omaha SEO, it’s “link building.” The term itself has become more or less taboo in our industry circles, as it suggests all kinds of shady practices (aka black hat SEO techniques) that Google doesn’t approve of. To a lot of people, Google included, link building suggests things like buying a ton of low-quality links to artificially increase your search engine rankings or demanding specific anchor text in links to your content based around your targeted keywords.
It’s no secret that advertising and marketing expenses can dominate a significant portion of your operating budget, especially if you’re purchasing blocks of advertisements for TV or radio spots. Putting an ad in a local newspaper can run hundreds of dollars for just a few days of exposure, and that $500 you paid for ads in Yellow Pages or on the back of your local grocery store receipts is hard to track.
WordPress 5.5 is the second Major Update of WordPress for 2020. There were a lot of changes to the core code, some that broke themes and plugins – but we have a fix! We saw new features like Image Lazy Loading and Inline Image Editing added to the mix, along with a major revamp of the Gutenberg Block Editor. Overall, we love the new additions.
The right kind of image can make or break a marketing campaign. Whether it’s the size of the image, the context, the color or the quality, these are all things you must take into consideration. Don’t forget about the legal implications of using an image, and whether you have the rights to it! Today we’re reviewing image use and recommended best practices.
Google and Bing have gone at it for years, but it’s died down over the past 3-4 years. This week, with the new addition of Bing Webmaster Tools, a complete revamp of their old tool, this could be the start of a new battle between the two giants. Check out this week’s video as Conor digs into the Webmaster Tools and provides some of the highlights that you can use today!
Over the years we have tested dozens of tools that monitor website speed, uptime and outages. In this week’s Facebook Live show, Conor lists out a number of ones that he’s used, and a couple that you can use for FREE! Start tracking if your website is going offline without your knowledge!
WordPress Plugins are what makes WordPress the most popular content management platform on the web, but they have a dark side — the dreaded Plugin Update! A task most website owners avoid. A task that, unless performed, can leave the door open to exploits, vulnerabilities, and hackers. Today, we dig in a little deeper into plugins, which ones you need and why they play an important role in website design and upkeep.