If you have a company website, you more than likely hired a professional website designer to create it. While having a website is necessary in today’s business world, it’s surprising how many companies rarely update their sites after the design has been completed. Not only is this bad business practice, it’s also bad SEO practice.
The choice to have a website designed is a great start to your Omaha internet marketing strategy, but updating content, pictures, and maintaining your blog is a necessity. Here’s why!
First Impressions Matter with Web Design!
If you’ve ever experienced a dated website design, you know what we’re talking about. Older websites often have flash intros, spelling and grammar errors, poor navigation, animated gifs, under construction announcements, pop up boxes, and don’t forget the famous website visitor counter in the footer. The businesses that still have this type of website design often feel that updating their website isn’t required, as they do not get their businesses online. We’re sad to say this is the biggest myth out there.
With over 82% of people searching online prior to calling, it’s imperative to have a clean, fresh website design that is easy to navigate. Think about your own life. When you’re determining how much it will be to remodel your kitchen, you more than likely start with an online DIY search. Eventually, you determine that hiring a professional will save you time and money in the long run. You pull up a Google search for an Omaha Remodeling Company. The company that has the nicest website will more than likely earn the first call.
Value and the Bottom Line
At Big Red SEO you will often hear us say “the product needs to match the label”. This quote does not only apply to the marketing of your products label, sticker, or presentation. It’s definitely true with your website as well.
A few years ago, before I got married, I was looking to have my wedding invites written in calligraphy. While doing a bit of research, I found that out of every website stating their capabilities and years of experience to do the job, there wasn’t one website that offered a showcase of their work. Needless to say I opted to use a generic calligraphy program for our wedding invites instead as I didn’t feel there would be a person who could make my vision.
Frankly, this is a sad situation due to the fact each one of the individuals could have taken a bit of their time and as well as money and invested in the one thing that can ultimately bring more business in the door: their website showcasing the quality of their work.
Work Smarter, Not Harder with Omaha SEO
Search engine optimization provides companies with the opportunity to work smarter, not harder with lead generation. In the world of business, our Omaha SEO experts at Big Red SEO realize there are some industries that will always require door to door or telesales; however, if a company is given the option to capture their future customers or clients proactively, I’d bet they’d take it. This especially applies to the companies that offer a very niche product or service.
For example, last week I was looking for a device to help me track my daily intake of calories, calories burned, miles walked, in addition to the time to help enhance my health. I performed a web search for “fitbit” as this is a common fitness device that many Americans use. While the fitbit does offer a clock functionality you have to click the device to make the time show. My search became more extensive as I was looking for a specific functionality. The Vivo fit earned a new customer based on its ability to always show the time, except in sleep mode, of course.
When performing Omaha SEO correctly you can beat your competition by thinking proactively of what your ideal customers are searching for. If you’re having a challenge determining what your ideal client is, we suggest thinking back on your last 20 orders received. Do an inventory to find out if they were small, medium or large businesses, and if they found your business through TV/Radio advertisement or directly from a search engine such as Google.
Contact Big Red SEO at (402) 522-6468
We hope that we’ve helped you better understand the benefits of web design and SEO! Remember, your website should be something you are proud of and want to invest in, as this is one of the first places your future customers will visit. If you have any questions about Omaha SEO, PPC, website design or website blog management/content creation, feel free to give us a call at (402) 522-6468. We’d love to hear from you!