Over time, consumers have become increasingly aware of how to best search for information in their local communities, such as adding locations to their search queries. Due to online shopping behaviors changing, there is a competitive edge to work with a local Omaha SEO company such as our company (Big Red SEO).
While search engine optimization services can be performed anywhere, a local company can understand how to best market your organization locally. It is also important to realize that they understand the dynamics of the community itself, in a way which non-local firms do not. At Big Red SEO, our team takes full advantage of current trends in local search optimization and shows you what your current and potential customers are looking for.
The Advantage to Ranking Higher in Search Engines Results Organically
Extensive surveys on viewing patterns has proven that the majority of click-throughs occur in the top ten listings, and overwhelmingly on listing number one. If your site lists anywhere outside of page one, this dramatically reduces traffic to your site. With an increasing number of prospects performing a search on the search engines prior to making a purchase, it’s critically important to be found where they’re looking.
Organic listings are those listings below or to the left of paid advertisements that are free listings. If you’re like the large percentage of surfers typing in searches on Google, you’re probably glazing over the paid advertisements in upper ads or left bar ads that are a yellowish color. Many web users will view the first few results located below the ads to determine which best fits your specific search.
Are You Ideal for Both PPC and Organic SEO?
For specific industries such as real estate, it still helps to have a mix of organic and paid advertisements, as you may have users that are performing research on a specific area to move and users who are ready to buy now. With organic SEO, it is ideal to invest in marketing your company while performing Pay Per Click for houses being listed online.
The Harassment Process of Pay Per Click Ads
At Big Red SEO, we would say that the end users trust that the search engines rank sites based on relevance to queries and offer a greater depth of choice over paid advertisements, however this is not always the case. The majority of users know that the ads above, below or to the right of the screen are pay per click ads. If they click on a paid ad the search engines will grab their data and present them with like minded ads, resulting in a form of harassment of a product or service. This can create a huge level of frustration for some end users if they have already converted to a purchase.
Local Marketing vs. Global Marketing In Google Search Results
An SEO firm worth their salt should know that local search engine marketing is by far different than marketing to a global audience. For those who aren’t familiar with SEO, the strategy for best addressing specific demographics and target markets varies widely. Just because you may rank highly in a general search query for keywords specific to your organization, does not mean you’ll automatically rank highly on local results for the identical keywords. If you’re a hair salon, auto body shop, chiropractic office, roofing contractor or any other business that caters primarily to your local community, you know that prospects in your community are searching for your products and services on their smart phones and tablets. At Big Red SEO, we help our clients understand why this is important!
The Extreme Importance of Content Relevancy
When a prospect types in a search query, they fully expect the results pages to be relevant to their query, and so does Google. For this reason, guidelines for optimizing sites have become increasingly complex. With Google’s latest updates, the quality and relevance of your website needs not only to be optimized, but also adjusted regularly. You can no longer put up a website, leave it untouched and then expect it to reach number one on Google based on backlinks alone.
How Big Red SEO Understands Local Marketing Trends
As a business owner, it can be nearly impossible to keep up with Google’s ever changing algorithms when performing your everyday job. At Big Red SEO, we have the advantage of knowing first-hand about updates in the search engines, popular local trends and events. Our team is able to use that knowledge to best position your organization for success. Ultimately, this helps you see the return on investment that’s paramount in any marketing campaign.
Contact Our SEO Team at Big Red SEO (402) 522-6468
We hope you have enjoyed the areas of value we offer our current clients. At Big Red SEO, we pride ourselves on being the expert in all things related to search engine optimization, as well as website design. If you have any questions feel free to give us a call at (402) 522-6468. We’d be happy to learn about your business and marketing goals.