Big Red SEO Discusses Crafting Content Messages That Stick

Transform your Content_Big Red SEOWe all know the power of the sales pitch. There are those said to be able to sell ice to Eskimos, and we don’t doubt it. With the right message you can pretty much sell anything, and with the wrong one you can botch any chance of a conversion, even with a miracle product…like, one that literally performs miracles.

Our content development team at Big Red SEO knows that having a well-crafted message to sell your product or service is the most important aspect of your business (even trumping what you’re actually selling), but what do we mean by “well-crafted”? It goes way beyond having all the commas and semi-colons placed correctly. Coming up with compelling messages that appeal to different audiences in different ways and persuade everyone that your product’s the one to buy may seem like an easy task (or incredibly hard, depending on who you ask), but Big Red SEO’s content development specialists are here to set the record straight and let you in on some tips that can focus your content messages into powerful and compelling sales tools!

1. Keep It Simple

Simple messages that pack a lot of punch on multiple levels tend to do better than ones that ramble or have too many moving parts. Think about some of the most effective and memorable ad campaigns you know: “Just Do It.” “Got Milk?” “Yes We Can.” No matter the product being pitched, these messages resonate because they balance the universal with the personal in a clean, concise way that’s easy to remember.

2. Expect the Unexpected

People are hardwired to remember things that strike them as different, so if you want your message to stick, you need to break a pattern. Keep in mind, this doesn’t mean that wackier is better. If everyone else is creating off-the-wall ad campaigns (talking babies, mayhem, skydiving from space), you may be better served going smaller, more personal, with a different emotional thread.

3. Use Concrete Language

Concrete language sticks in your mind, and vague language doesn’t. You’re far more likely to remember an image or narrative associated with a brand than a dry statistic, especially if you’re being introduced to a new concept, so use that natural human tendency to your advantage and employ language in your content messages that’s both concrete and specific.

4. What’s Your Source?

Trying to convince your audience of anything is hard work—people are naturally skeptical, especially in choosing places to spend their hard-earned money. If you think you have the “best” whatchamacallit out there, don’t just rely on superlatives to make your case for you, because your audience will see right through them to the source.

Because it matters where the praise for your brand is coming from, employ testimonials, reviews from credible sources, and specific, well-placed statistics (along with visualizations of those statistics) to argue for your product or service.

The bottom line: outside sources (other happy customers, impressed industry experts, etc.) are a necessary addition to your content messaging campaign, because your audience sees them as impartial, and thus more believable.

5. Appeal to Your Audience’s Emotions Through Stories

Our content development team at Big Red SEO has saved the most important tool for last. Once you have messages that are simple, unexpected, concrete, and credible, you have to find a way to make people care in order for them to act. What’s the best way to get your audience emotionally involved in your message? Make it into a story.

Human beings respond emotionally to stories because of our inherent ability to empathize. If characters are well-drawn we feel what they feel, and stories that draw us in have the power to inspire and rouse us to action!

Contact Big Red SEO Today at (402) 522-6468!

As you can see, a lot of thought goes into crafting content messages that stick in your customers’ minds, but the process isn’t a big secret. By breaking down and analyzing the components of successful ad campaigns, you’ll see that the vast majority (though there are always exceptions, of course) follow these guidelines in creative, unexpected ways. Far from being constrictive and stifling, these rules allow for nearly infinite creativity and different ways for a messaging campaign to succeed.

As a full-service web design and SEO company in Omaha, Nebraska, Big Red SEO specializes in creating strategies that enhance our clients’ visibility to potential customers and raise them in the search engine rankings on Google, Yahoo!, and Bing. If you’re looking for content development strategies that will bolster your search engine optimization efforts, give Big Red SEO a call today at (402) 522-6468!

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email
Check Out These Other Articles

The Google Virtual Tour of Your Business

If you haven’t been exposed to the virtual tours of Google Places, you’re missing out! This new functionality in Google gives you the ability to view, virtually visit, or even spy on a business you might be interested in visiting. This neat functionality has businesses going up in cheers as they can now use their visual senses to help customers

The Importance of Creating a SEO Strategy

The majority of Omaha businesses have realized that if their website ranks well for targeted searches in Google, they’re going to attract more customers. Since Google can be a direct source of customers, businesses want to improve their rankings as soon as possible. However, diving right in isn’t necessarily the way to go. Big Red SEO has spoken with plenty

The Magic ‘Tricks’ of Web Design, Part 1

What if our web design team at Big Red SEO told you there was a set of magic rules to designing websites, and that simply by following them to the letter you could drastically increase your conversions? Well, that’s not too far from the truth. While we aren’t talking incantations or pulling rabbits out of hats here, our Omaha web