Have you been told your business website needs some SEO help but you’re not sure what exactly that means? Well, first things first—the acronym SEO stands for search engine optimization. The main search engines that people use to search for businesses or cat videos are Google, Yahoo!, and Bing. Are you still with me? Okay, the last word is the hardest to grasp—optimization. Google’s Knowledge Graph says that optimization is “the selection of a best element from some set of available alternatives.” Basically, optimization means using a method to perfect something.
So essentially, SEO means perfecting the elements of your website, making it more likely that people who are searching online for what you’re selling will find you and not your competitors. Today, our team of SEO experts are going to break it down and explain to you why having Big Red SEO as your Omaha internet marketing company is a good idea.
SEO is Necessary Because…
Simply put, SEO is important because if you’re not on the first page of the search engine results page (SERP) then your business might as well not exist online at all. According to Search Engine Watch, the top search engine ranking gets 32.5% of clicks, the second 17.6% and the third position gets 11.4% of traffic. It only goes down from there. Did you know only 4.8% of people click to page 2 of the SERPs and 1.1% to page 3? WOW. Think how much traffic you’re losing because you aren’t on page one. The more traffic you get to your website, the more likely it is for you to convert a sale.
Did you know more than 70% of people 55 years old and younger are searching for businesses online compared to the old paper phone books?
At Big Red SEO, our team of search engine optimization professionals in Omaha don’t want you to waste your money on something that doesn’t work. We want to see your business at the top of the internet market!
# 1 SEO Trap – Quick Results with Black Hat SEO Techniques
You know what SEO is and why it’s necessary, but why are you still hearing stories about it not working? We know, we know! SEO can sound easier than it is and business owners will try to take it on themselves. When you aren’t exactly sure what you’re doing, you can make a lot of mistakes that can harm your business’ online presence.
Many small business owners want a quick and cheap fix, and go with a black hat SEO provider, not knowing that the techniques they use to get your business website to the top lead to penalties from Google and other search engines that can totally take your business off the map! You’ll have wasted time, money, and potentially the future of your business if you, or you SEO company, practice black hat SEO techniques.
Contact Big Red SEO at (402) 522-6468
Here at Big Red SEO, an Omaha internet marketing company, we hope we’ve answered some of your questions about SEO. However, if after you’ve read our blog you have more questions or would like us to perform search engine optimization for your business website, then call us today at (402) 522-6468 or fill out our online contact form. We can’t wait to get started!