Big Red SEO Tells You How to Sustain Your Company Blog
Our content development specialists at Big Red SEO have let you in on some of the best tips and tricks for creating quality content in order to hook your customers and increase site traffic and conversions. You’ve committed to a strategy and now you’re ready to roll.
At this point, the message is clear: if you have a company website, you need to maintain a company blog.
You’ve got your company blog all set up. You’ve brushed up on your grammar skills and reviewed those words you always see misspelled on the Internet. You even have a few snappy title ideas up your sleeve. And now it’s time to sit down and write your first article.
Dun dun duuuuuuuuuuuuuuun!
If you just heard the sound of brakes screeching and tires locking up, keep reading—Big Red SEO is here to help you start or sustain your company blog in the face of even the most crippling bouts of writer’s block.
What Do You Know?
One of the first pieces of advice that every new writer gets is to “write what you know.” For example, if you’re a former pro-wrestler who paints artisan wallpaper in Omaha, write about a former pro-wrestler who paints artisan wallpaper in Omaha. The good news is that this simple advice still rings true when it comes to your company blog! Take it from Big Red SEO, the best local SEO company in Omaha: don’t be afraid to write about your business.
- What is a typical workday at your business like? Do you interact directly with customers? Write about how you value them and what you’re doing to continue to serve them better.Does your business make or manufacture its own product? Write about the design and creation process.
- Does your business do community outreach or sponsor events? Do you have a company softball or bowling team? Write about your latest banquet, game, or tournament. Blogging about your company culture is a great way to further brand your business, and it’s always nice to see the people behind the labels and logos.
- Spotlight one of your employees. Conduct an interview with a staff member each month. Have them introduce themselves and weigh in on what it’s like to work for your company.
Their Burning Questions
What do your customers want to know? What are they looking for? What are some of the keywords that people are typing into Google that lead them to your site? Turning to your customers for blog ideas is never a bad idea because it allows you to fill in the gaps on your site and provide the content and expertise users are searching for.
You could even interview a loyal customer and ask them why they prefer your product or service over others. Remember that all returning customers were once new site visitors shopping around for the perfect company to do business with, and that they once had the same questions. It’s a new take on the classic word-of-mouth method–use it to your company’s advantage!
It’s All Relative
Do a little digging to find blogs that are writing on similar or related topics. What are they writing about? Don’t be afraid to use other blogs as sources of inspiration. You could even link a post of theirs to yours and respond to it directly. It never hurts to know other people in your industry, and it certainly never hurts to know what they’re talking about.
Has your industry made the headlines lately? Address any new developments or incidents in your blog. Has a related field seen any new progress or impacts? How might this shift affect your business in the long run? The key is to relate to your readers, so be on the lookout for potential stories in the news that may jive with your customers’ interests.
Contact Big Red SEO Today at (402) 522-6468
Big Red SEO is a web design and SEO Company based in Omaha, Nebraska, specializing in developing SEO content strategies that take our clients to the next level on search engines like Google, Yahoo!, and Bing. Our content development team can help you start and maintain a blog that gains your company more online exposure and more potential customers. We are the best local SEO company in Omaha, so contact Big Red SEO at (402) 522-6468 to learn more about what we can do for you!
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