If you’re running both AdWords and Facebook ads and you’re looking for another potential lead generator with a twist, Big Red SEO suggests you check out LinkedIn Ads. Since there are a lot of ins, a lot of outs, a lot of what-have-yous associated with this method of advertising, this post series will give you a rundown of LinkedIn Ads’ essential features and best practices to get you started. Here we go!
Should you advertise on LinkedIn?
First things first, you should decide whether advertising on LinkedIn would benefit your company. Since LinkedIn is primarily a business professional network, ask yourself if the service or product you provide would be of interest to business owners or other working professionals that use the site.If the answer is yes, and you can succinctly answer why LinkedIn users would benefit from knowing about your business, then advertising on LinkedIn is probably something you want to look into further.
Who’s going to see your ad?
Again, LinkedIn users are a pretty specialized bunch. They’re on the site to network, better their careers, and connect with business partners, among other things, so once you have an ad on the site, those are the kinds of people who are going to be looking at it.
As far as how many LinkedIn users see your ad, the answer is pretty much all of them. Best of all, you can also get traffic from LinkedIn’s partner network, which includes The New York Times, BusinessWeek, and CNBC. People in your network and outside of it will be able to see all the ads you post.
Choosing your target
An interesting feature of LinkedIn Ads is the ability to pinpoint who you want to see your ad. You can target based on company size, industry, title, and geographical area, so things can get specific really quickly. For instance, you could choose to have your ad shown to CEOs of tech companies with 501-1000 employees in Omaha if you wanted. This is a cool feature because it allows you some control in focusing your advertising budget toward those who would really benefit from seeing your ad.
Join us back here soon for our Beginner’s Guide to LinkedIn Ads, Part 2!
Big Red SEO is Your LinkedIn Connection
Keeping track of your business advertising across multiple platforms can be hard work. If you need help figuring out how to make the most of your advertising budget, Big Red SEO is your go-to partner. As a full-service web design and SEO company in Omaha, we specialize in developing strategies to make our clients more visible to potential customers and business partners. If you have any questions about LinkedIn ads, web design or SEO, give our team a call today at (402) 522-6468. We’re always happy to talk with you about ways to take your business to the next level!