In our last installment, our SEO experts here at Big Red SEO gave you some tips and tricks for optimizing your LinkedIn Ad, as well as went over the associated costs of the program.
In order to take your ad a step further, today we’ll have a look at steps to take after you’ve launched your LinkedIn Ad campaign to keep you on the right track to increased traffic and positive ROI!
Tracking Your LinkedIn Ads
Thinking back to your school days, it was always a good idea to check your work before you turned it in. In the case of managing any ad campaign, at Big Red SEO we also recommend following up on the campaign after it’s been running. This will help you to make an educated decision about what to change (if anything) and how often.
Unfortunately, LinkedIn doesn’t offer conversion tracking at this time, so our Omaha SEO team created these steps to help you determine what your ad is doing via Google Analytics.
- Always Set Goals in Advertising
From Settings, go to Profiles and then Goals, and add a goal. It’s easiest for this process to set up a “URL destination” goal—this means that the goal triggers when a user lands on a page you specify after converting.
- Be Sure to Cross-reference Traffic Sources with Goals
At Big Red SEO, we recommend that you create a unique URL for each ad you run, just so you can isolate ad-level conversion data; that is, traffic to your site that comes directly from visitors those who clicked on your LinkedIn ad.
- Analyze Engagement Metrics Often
These statistics include time on site, pageviews, bounce rate, and other measures that provide a document of visitor behavior on your site. These metrics are amazing, as they can give you a very good idea of what’s working and what isn’t when it comes to your LinkedIn ad. For instance, if you regularly see a time on site of under a minute, this can imply a number of things—that your offer isn’t compelling, your landing page isn’t attractive enough, or maybe that your ad copy attracts visitors but there’s something else down the line that keeps them from converting. At Big Red SEO, we recommend using these statistics as they are a very valuable resource for tweaking strategies that aren’t working and sticking with those that are.
Contact Big Red SEO Today at (402) 522-6468!
Ultimately, LinkedIn Ads are a potentially valuable tool for your marketing strategy; they reach an elite and targeted audience, which makes them especially useful for those who enjoy a more hands-on advertising tactic. With some proper planning and analysis, and a willingness to tweak and experiment with this new advertising method, you can harness the power of LinkedIn and open up another powerful revenue channel for your business!
At Big Red SEO, our business is getting your business to the top of the search engine rankings through effective search engine optimization and web design strategies. If you have any questions about LinkedIn Ads or SEO in general that we haven’t covered in this tutorial series, feel free to give our Omaha SEO team a call today at (402) 522-6468. We’re always eager to talk with you about ways to enhance your online presence!