Big Red SEO’s Guide to Content Marketing for “Boring” Industries

December 2, 2013
by Kimberly Treacy

    Content Marketing Big Red SEOChances are you’ve seen what content marketing can do for other businesses. From drawing thousands of visitors to their websites, to outranking their competitors (maybe even you) in the search engine listings, content marketing is a powerful tool in anyone’s SEO toolbelt.

    If you aren’t making use of content marketing as part of your SEO strategy yet, why not? Maybe you’re holding back because you think you’re in a boring industry and creating fresh, inspired content for it is impossible. If that’s the case, our content creation team at Big Red SEO has news for you…it isn’t!

    Every industry is capable of producing interesting, original content—it just takes good writing and creative thinking. So, if you’re ready to take the plunge into creative content marketing, let’s take a look at our Big Red SEO team’s strategies to get you started, even if you’re in one of those “boring” industries.

    1. There are BIG opportunities in boring industries

    Granted, some businesses have an easier time generating content. If you’re talking about health, politics, or dating, say, it seems like there’s something new to talk about every day, if not every hour. There’s a downside to this though, that should become obvious when you think about it. With so much content being created in these and similar industries, it’s easy for your voice to get lost in the noise.

    In your supposedly snooze-worthy industry, though, you have a big opportunity to leverage content marketing and become one of the only voices out there, essentially becoming the industry expert. And best of all, it’s very affordable to be competitive with content creation in one of these specific fields.

    Now the only thing left is to figure out what to write about, and don’t worry, our Big Red SEO team will give you some ideas of where to begin by the end of this post.

    2. Solve your customers’ problems

    You already know who your ideal customer is, and you probably have a list of every frequently asked question a customer has come to you with. This list is a goldmine of possible interesting topics for content creation, and it also serves to flex your muscles of expertise!

    Our Omaha SEO team also suggests that you take the opportunity to go a few steps further and explore those topics that are important to your ideal customer but might be only tangentially connected to your industry. For instance, if you’re a financial advisor, you may find that your customers would benefit from a discussion of everyday ways to save more of their paychecks. Broadening your topics like this can help your customers with their common concerns while leading them around to your product or service.

    3. Choose relevance over traffic

    It may be tempting to simply write about various common subjects, even if they have little to do with your industry, in order to generate quick backlinks to your website, but this is the wrong approach for many reasons. Think about it this way—if you’re only concerned with how many visitors are coming to your site, you’ll be drawing in a lot of people who just aren’t interested in your business. So they may end up reading your viral blog article, but in the end that kind of lead doesn’t convert.

    Instead, we at Big Red SEO believe that you should focus your efforts on creating content that is relevant to your business and helps your ideal customer. Organic buzz and links will come if your first purpose is relevancy.

    4. Visitors like data and advanced content

    Visitors to your site want more than to be entertained—they want answers to their questions, and that means providing hard, useful data in ways that are easy to digest in a short time. Here are some of Big Red SEO’s suggestions for the most successful pieces of content you can create:

    Blog posts are content marketing

    This tried-and-true form of content may not seem groundbreaking, but people enjoy reading them just the same. The key to generating long-term traffic through blog posts is focusing on content without an expiration date. “List” posts and how-to guides are good examples of pieces that still contain viable information even if they’re a few years old, versus current event topics that only trend for a week or two.

    Infographics

    Infographics are getting to be a really popular means of conveying information, and for good reason. Any time you can transform a dry passage full of statistics into an entertaining visual piece, you’ll draw in many new readers who may not take the time to process the information you’re providing if it were just written down.

    Contact Big Red SEO Today at (402) 522-6468!

    In conclusion, there’s no such thing as a boring industry; with the right creative mindset and an openness to new strategies, you can create fantastic original content that drives traffic to your site! If you have any questions about content marketing, or about SEO and web design in general, feel free to give our content management and SEO team in Omaha a call today, or feel free to fill out our quick contact form!

    Kimberly Treacy

    About

    Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.