So you want to take over the galaxy, huh? Nothing wrong with that! If world-domination through search engine optimization is your company’s ambition in a nutshell, you’ll need to take the small steps first.
Here at Big Red SEO, we believe that polishing up your website content is a great place to start. Remember, our content development specialists are here to help you get to the good stuff when it comes to writing new and creative content for your company website.
Part 1: Gee, Brain, What Do You Want to Do Tonight?
While poking around for a few initial definitions of creativity, we mainly stumbled across the sorts of interpretations of the term you might expect. Creativity is the ability to use imagination, transcend traditional ideas, make new things or think of new ideas. There was one particular definition, however, that caught our eye: creativity is the phenomenon in which something new and valuable is created. Hmmm.
Have Your Content Go from Value to VALUE!
We’ve all seen an art exhibition that we just didn’t “get.” A length of rope in a glass case or a single squiggly ballpoint pen mark on a vast white canvas, perhaps. And just because we don’t get it immediately doesn’t mean that it has zero value. But when it comes to Omaha SEO, you already know that great content (read: creativity) means everything for your business, and that customers don’t want to have to dig too deep for its value.
So let’s just go ahead and change value to VALUE. When it comes to the content you deliver on your website VALUE should pull up in a limo, ascend the red carpet, and bask in the glow of neon lights. And it should sing. And dance. In short, it should be the main attraction when you’re thinking of new and creative ideas for branding your business. But how do you start producing those infectious ideas of value that’ll have your customers returning again and again? Like most things, creativity is a process.
Mapping Out the Omaha SEO Process
Great search engine optimization takes strategizing and planning, and the initial stages of creativity and brainstorming that lead to great content are no different. First, decide how often you want or need to generate new content ideas. Our content development specialists realize that this will be different for every business, and determining the amount you need will depend upon your audience and ambition. It will also depend on the different resources you have available, and the amount of time you’ve allotted. We can tell you that setting aside time for brainstorming content will ALWAYS yield excellent Return of Investment (ROI).
Once you’ve committed to a plan, you’ll find it much easier to get things done on a schedule. You might consider holding an idea session once every six weeks or so and adjust from there. Thomas Edison once said that “great ideas originate in the muscles.” And the only way to build muscle is to do reps.
Brain Says Relax for the Best Content Creation Ideas
Did you know that working in the same room that is cognitively associated with mundane tasks can inhibit your imagination? It’s true, and it’s the same concept we use to justify the necessity of working at desks instead of lounging on the same cozy couches we relax on after work. Your brain needs stimulation if it’s going to generate new ideas, and a crucial first step is giving it the breathing room it needs to loosen up. At Big Red SEO, content development specialists recommend getting away from those spreadsheets for a while and give your brain something to create about.
We’re working with limited space as well, and we realize that not all offices are spacious enough to spread out in. A great way to surmount this problem is to grab your coat and take a jaunt around the block before settling down to talk ideas. Walking releases endorphins, which will help unleash any ideas that may be knocking around your brain.
Another option is to meet at a local café or bar/pub. We promise that this choice will be wildly popular with your employees. Whether we’re talking green smoothies or Guinness, a beverage never hurts.
Contact Big Red SEO Today at (402) 522-6468!
Stay tuned for Part 2 of our content creation series, and in the meantime, if you have any questions about content strategy, our team at Big Red SEO, the best local Omaha search engine optimization company, would love to help. Call our office at (402) 522-6468, and let us put your site at the top of the search engine rankings!