Black Friday, Cyber Monday and Beyond: Improving Holiday Conversions in Mobile Website Retail

November 25, 2013
by Kimberly Treacy

    Big Red SEO - mobile retail As the holiday shopping season expands to include Thanksgiving night and Cyber Monday turns into Cyber Week, it’s clear to Big Red SEO that businesses are interested in experimenting with ways to draw in more customers reliably, not just on these bargain days but all the way to the end of the year. One of the best ways to do this, according to our experienced web design team in Omaha, is to pay special attention to your mobile retail platform.

    To make the case for mobile retail being an increasingly important revenue stream, we want to give you a solid number to think about: compared to last year, smartphone-optimized sites on Black Friday saw 75.65% more visits, and actual sales increased by 186.54%.

    What does this tell us? Simply that all the anecdotal evidence seems to hold true, that for all the folks who don’t want to venture out into the cold to brave the herds of frantic, taser-wielding shoppers on Black Friday and beyond, mobile shopping is the way to go. As more and more people embrace mobile ecommerce, our team at Big Red SEO strongly suggests that business owners move to include smartphone and tablet apps in their online market strategies.

    In this article we’ll examine just how to design a mobile e-commerce site that can increase your conversions for the holidays and year-round!

    Pay attention to pictures

    When you’re designing your mobile site, the first thing to think about is how your customers will be viewing it. As your product photos will be showing up on a small screen, you want them to be as large and detailed as possible, and preferably optimized for retina screens. Simply reusing the product images you already have on your normal ecommerce site won’t work, because no one will make a buying decision based on a picture the size of a fly’s eye. You’ll also want to optimize your photos for fast load times, as customers tend to be doubly impatient when shopping on their phones or tablets.

    Make your point and make it quick

    What are customers going to do on your site? Once you have the answer you should put that functionality front and center. Facebook and Instagram are two examples of social apps whose designs seamlessly integrate the functionality that their users want. Since content objects are the point for these apps they’ve developed the infinite scroll, which delivers an endless conveyor belt of different content that appeals to their ideal user. The important thing is to optimize the experience of your site for the most frequent activity people will do there.

    Going further, since your potential customers almost undoubtedly use Facebook, are trained to scroll and anticipate large images, and most importantly enjoy using that layout, why not use that model to your advantage on your mobile ecommerce site?

    Focus on the “call-to-action”

    If you want customers to buy something on your mobile site, it makes sense to put that “Buy Now” button in a prominent place early in the activity flow. Thinking ergonomically, even its placement on the screen is important—you want it within easy reach of the customer’s thumb, and big enough so that he won’t accidentally tap something else when trying to make a purchase. Remember, you want to make the buying process foolproof, and our Omaha web design team knows that customers appreciate a site design that makes their shopping and buying effortless.

    Contact Big Red SEO Today at (402) 522-6468!

    The ins and outs of mobile site design can definitely be tricky to navigate, and that’s why our knowledgeable Omaha web design team at Big Red SEO wants to help! We know web design and can point you in the right directions to make sure your mobile ecommerce site can capitalize on the year’s biggest buying season. We love to talk web design and search engine optimization strategies that will take your business to the top of search engine rankings, so if you have any questions about this post, web design or SEO in general, give our team at Big Red SEO a call today at (402) 522-6468!

    Kimberly Treacy

    About

    Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.