Black Hat SEO on a Shoe String Budget

November 22, 2011
by Conor Treacy

    Black Hat SEO_Big Red SEOBefore we get into pricing, let’s just have a look at what black hat SEO is all about. It’s the complete opposite of white hat SEO, and just like the good versus evil plots, white is good, and black is bad. Black hat SEO is not only frowned upon by the large search engine companies such as Google, Yahoo, and Bing, but it’s against their terms of service to employ such methods.

    How Black Hat SEO Works

    The techniques used range in style from keyword stuffing, invisible text, creating doorway pages (more on that later) and even linking campaigns that are aimed at manipulating the Search Engine Results Pages for better website ranking. We at Big Red SEO strongly advise users not to get involved in the “dark arts”, as you’ll likely do damage to your website reputation and in many cases end up being removed from the Search Engine Results pages altogether for violation of their terms.

    The Methods of Black Hat SEO

    Now, if you still want to perform black hat SEO techniques, there are a few popular methods out there that received great traction. Xrummer is one of the popular programs used to spam online forums with profile pages. There’s also the ever popular “Angela & Paul” link packages. I did not make a mistake when I typed “spam” above, as you are actively spamming your website and keywords to thousands of other websites and people in an effort to rank the words with the search engines. Does this method work? Yes it does, but only until the search engines find out that you’re doing it – and they will. When they do, you can pretty much kiss your website goodbye and all the money that you spent on the endeavor is wasted.

    How to Get Unwanted Attention from the Search Engines

    If you really want the search engines to sit up and take notice of your underhanded techniques, contract someone on oDesk or any similar outsourcing place to get 10,000 links to your site for less than $50. After all, you’ve read that the more links you have to your site, the better off you are. This is true, but only natural links count. With the 10,000 links that you’ve purchased, many of them will not “stick” as the website owners will delete the posts and profiles, but if they do stay on the site, you’re guaranteed to get a quick boost in your search engine results for your keyword. Unless you’re a large company with an advertising and marketing budget or you offer something unique that generates traction on the web, you would normally never receive 10,000 links to your website in a year, let alone a single day. So, when this happens you attract notice from the search engines. They will then monitor previous trends on your site and see that you’re not as popular as you claim to be, at which point they then remove your information from the search engines.

    Let’s face it, if you’re trying to get the same kind of notice that your competition is spending thousands (or hundreds of thousands) of dollars on, and you’re trying to get it for $100, you know you’re doing something underhanded, and your website will pay the price. Build your links naturally. Generate a buzz about your site or product and let the Internet naturally bookmark and link to your pages. If you post unique content, and informative content, people WILL link to you. If you’re re-hashing the same information over and over again, you’ll generate SOME traffic but you’ll not generate a massive amount of buzz.

    Contact Big Red SEO Today!

    Big Red SEO is a professional SEO Company in Omaha, and we can help you with your marketing campaign. The staff at Big Red SEO have been in the web design and SEO business since the mid 90’s. While the techniques for getting high rankings have changes, as well as exactly how search engines rank websites,  the one thing that has not changed is the white hat SEO approach. Good, quality content and distribution of that information is what will get you quality rankings for your website on the Search Engine Results Pages.  Let Big Red SEO handle your Search Engine Optimization campaign and you’ll be more than happy with the results you receive. Contact us today for more information!

    Conor Treacy


    Conor Treacy has been in the SEO game since the mid-90's when SEO hadn't yet come into full fruition. He spends most of his days performing website audits, reading and writing SEO blogs and industry related material. The rest of his time is consumed with correcting people on their invalid and blackhat ways. The SEO world has changed in recent years, there's a lot of disinformation on the web!


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