Today at Big Red SEO, our content development specialists are going to start taking a closer look at a subject that’s near and dear to our hearts: the process of blog writing. Keeping up a blog is one of those things you can do for your business that provides great ROI. Great content can make your company more visible to search engines, and an up-to-date company blog adds value that potential customers really appreciate when trying to decide who they’re going to do business with.
With that being said, over the next few weeks we at Big Red SEO want to let you in on some essentials of blog writing that will keep your readers enticed and coming back for more. Snagging and keeping a captivated audience can be especially difficult to do for a number of reasons—with the surplus of valuable content being pumped into the Internet ecosystem every day, those of us who regularly peruse blogs can find ourselves with long reading lists, sometimes hundreds of new articles a day!
This leads to readers being very selective and critical of what they read, which is a good thing! Discerning readers demand great content, and for your company’s search engine optimization strategy to be effective, you need your blog content to be up to their snuff.
First Thing’s First…You Need a Good Title
Whether you’re one of those bloggers who starts writing from a title or saves the title-crafting process for the end, we can all agree that a snappy title is one of the most important aspects of your article.
Now “snappy” means different things to different people; it can mean that your title is clear, concise, and doesn’t waste time because people want to know exactly what it is they’ll be reading, and a meandering, confusing title can be an initial turn-off.
It can also mean that the title’s creative and original, something that a reader hasn’t heard before, and thus draws his attention by its novelty.
Ideally your title will do both of these things at once, though it may swing more toward creativity or concision based on the specific article you’re writing, and that’s okay.
A Good Title Entices, But How?
Now that you know what a title is supposed to do (grab a reader’s attention and give her an idea of what she’s going to be reading), how do you go about crafting a title that accomplishes these things? Here are some tactics you might deploy:
- Urgency: Look to the local news for every example of this tactic you’ll ever need.
“New Study Suggests Toothpaste Causes Gout…Tonight at 11”
- The How-To: People like step-by-step guides to lead them through unfamiliar subjects.
“How to Give Your New Squirrel a Bath”
- The Top __ Tips: This listicle form presents information in a popular countdown format.
“Top 7 Tips for Treating Squirrel Lacerations”
- Ask a Question: Few things pique readers’ interest more than direct questions.
“Where Have All the Cowboys Gone?”
Contact Big Red SEO Today at (402) 522-6468!
As a full-service SEO and web design company in Omaha, Nebraska, Big Red SEO knows that your company’s content development strategy is integral to your search engine optimization efforts. SEO can get your website to the top of search engine results pages and get potential customers in the door, but the only thing that can turn a reader into a customer is the quality of your content.
If your business could use more online exposure, give Big Red SEO a call today at (402) 522-6468, and stay tuned to the Big Red SEO blog for more on writing the blog to end all blogs!
Check Out the Rest Of the Series
The Blog to End All Blogs: Part 1, The Title (This Article)
The Blog to End All Blogs: Part 2, The Hook
The Blog to End All Blogs: Part 3, The Long Game