In the world of SEO and digital marketing, it is often said that content is king. You need to publish great content and have compelling on-page SEO via web copy to make your website stand out in the minds of both your existing and potential clients. Getting your business exposure in the search results requires strategy and consistency.
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At Big Red SEO we believe in educating our clients and potential clients as much as possible. We update our blog regularly with things we’re seeing in the industry, tips for website exposure, security alerts and general business. If you have an idea for a blog post you want us to cover, please contact us!
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WordPress 5.5 is the second Major Update of WordPress for 2020. There were a lot of changes to the core code, some that broke themes and plugins – but we have a fix! We saw new features like Image Lazy Loading and Inline Image Editing added to the mix, along with a major revamp of the Gutenberg Block Editor. Overall, we love the new additions.
The right kind of image can make or break a marketing campaign. Whether it’s the size of the image, the context, the color or the quality, these are all things you must take into consideration. Don’t forget about the legal implications of using an image, and whether you have the rights to it! Today we’re reviewing image use and recommended best practices.
Google and Bing have gone at it for years, but it’s died down over the past 3-4 years. This week, with the new addition of Bing Webmaster Tools, a complete revamp of their old tool, this could be the start of a new battle between the two giants. Check out this week’s video as Conor digs into the Webmaster Tools and provides some of the highlights that you can use today!
Over the years we have tested dozens of tools that monitor website speed, uptime and outages. In this week’s Facebook Live show, Conor lists out a number of ones that he’s used, and a couple that you can use for FREE! Start tracking if your website is going offline without your knowledge!
Every person’s business story is unique, but there are parts that all business owners can align with. In this week’s Facebook Live, we review “three things” that we learned as small business owners. Let’s be honest though, this is Kim and Conor talking, we’re never going to have just 3 things! Grab a notebook and see how many of our lessons match up with yours!
Plugins are what makes WordPress the most popular content management platform on the web, but they have a dark side — the dreaded Plugin Update! A task most website owners avoid. A task that, unless performed, can leave the door open to exploits, vulnerabilities, and hackers. Today, we dig in a little deeper into plugins, which ones you need and why they play an important role in website design and upkeep.
This week, Google released a few new attributes that can be used in Google My Business (GMB) listings. Now, along with your map, hours of operation, pictures and other information, you can show additional attributes such as Women-Led, Veteran-Led, Online Classes, Online Estimates, Dine-In, Curbside Delivery and more. Watch this week’s video, or read the post for more information on the new features available for your GMB account.
Google My Business has become almost as important as a website these days. If you’re not fully optimized, you could be losing out on your share of clients. Today, we go through three different GMB profiles with viewers during a Facebook Live to see whats good and what’s bad and what can be improved.
One of the nicest things about WordPress is that you can add plugins to handle specific tasks that you want to do. WordPress is configured so that you get to pick and choose what you want, but what happens when plugins are out of date or you receive exploit alerts? How do you determine a good plugin? Where do you get alerts from? Isn’t there a better way to do things?