One of the most common misconceptions about business websites is that simply having one online is enough to attract new customers. In reality, standing out from competitors online and actually attracting new customers requires strategic marketing efforts like a content strategy. While utilizing content is far from being the only way to market online, there are several traits that make this approach especially appealing.
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At Big Red SEO we believe in educating our clients and potential clients as much as possible. We update our blog regularly with things we’re seeing in the industry, tips for website exposure, security alerts and general business. If you have an idea for a blog post you want us to cover, please contact us!
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Over time, consumers have become increasingly aware of how to best search for information in their local communities, such as adding locations to their search queries. Due to online shopping behaviors changing, there is a competitive edge to work with a local Omaha SEO company such as our company (Big Red SEO).
It’s no secret that advertising and marketing expenses can dominate a significant portion of your operating budget, especially if you’re purchasing blocks of advertisements for TV or radio spots. Putting an ad in a local newspaper can run hundreds of dollars for just a few days of exposure, and that $500 you paid for ads in Yellow Pages or on the back of your local grocery store receipts is hard to track.
In the world of SEO and digital marketing, it is often said that content is king. You need to publish great content and have compelling on-page SEO via web copy to make your website stand out in the minds of both your existing and potential clients. Getting your business exposure in the search results requires strategy and consistency.
WordPress 5.5 is the second Major Update of WordPress for 2020. There were a lot of changes to the core code, some that broke themes and plugins – but we have a fix! We saw new features like Image Lazy Loading and Inline Image Editing added to the mix, along with a major revamp of the Gutenberg Block Editor. Overall, we love the new additions.
The right kind of image can make or break a marketing campaign. Whether it’s the size of the image, the context, the color or the quality, these are all things you must take into consideration. Don’t forget about the legal implications of using an image, and whether you have the rights to it! Today we’re reviewing image use and recommended best practices.
Google and Bing have gone at it for years, but it’s died down over the past 3-4 years. This week, with the new addition of Bing Webmaster Tools, a complete revamp of their old tool, this could be the start of a new battle between the two giants. Check out this week’s video as Conor digs into the Webmaster Tools and provides some of the highlights that you can use today!
Over the years we have tested dozens of tools that monitor website speed, uptime and outages. In this week’s Facebook Live show, Conor lists out a number of ones that he’s used, and a couple that you can use for FREE! Start tracking if your website is going offline without your knowledge!
Every person’s business story is unique, but there are parts that all business owners can align with. In this week’s Facebook Live, we review “three things” that we learned as small business owners. Let’s be honest though, this is Kim and Conor talking, we’re never going to have just 3 things! Grab a notebook and see how many of our lessons match up with yours!
Plugins are what makes WordPress the most popular content management platform on the web, but they have a dark side — the dreaded Plugin Update! A task most website owners avoid. A task that, unless performed, can leave the door open to exploits, vulnerabilities, and hackers. Today, we dig in a little deeper into plugins, which ones you need and why they play an important role in website design and upkeep.
This week, Google released a few new attributes that can be used in Google My Business (GMB) listings. Now, along with your map, hours of operation, pictures and other information, you can show additional attributes such as Women-Led, Veteran-Led, Online Classes, Online Estimates, Dine-In, Curbside Delivery and more. Watch this week’s video, or read the post for more information on the new features available for your GMB account.