At Big Red SEO we believe in educating our clients and potential clients as much as possible. We update our blog regularly with things we’re seeing in the industry, tips for website exposure, security alerts and general business. If you have an idea for a blog post you want us to cover, please contact us!
If you are new to the term “Search Engine Optimization” (SEO), welcome to the club! This year, more than the years past, people are turning to this three letter acronym as their Internet business lifesaver. The days where you spend hundreds of thousands of dollars in print ads are slowly fading and technology is where it is going.
As the best Omaha SEO company, we love teaching others how to do things for themselves. That’s why when we design a website for our clients, we also schedule training, a week or so after the website launch, to show them how to use their new website. Pretty neat, huh? We think so! Many website design companies in Omaha will want to keep full control over the website they create for you—we aren’t like that. But enough about websites, let’s talk about Facebook!
If there’s one thing most people are confused about when it comes to Omaha SEO, it’s “link building.” The term itself has become more or less taboo in our industry circles, as it suggests all kinds of shady practices (aka black hat SEO techniques) that Google doesn’t approve of. To a lot of people, Google included, link building suggests things like buying a ton of low-quality links to artificially increase your search engine rankings or demanding specific anchor text in links to your content based around your targeted keywords.
One of the most common misconceptions about business websites is that simply having one online is enough to attract new customers. In reality, standing out from competitors online and actually attracting new customers requires strategic marketing efforts like a content strategy. While utilizing content is far from being the only way to market online, there are several traits that make this approach especially appealing.
Over time, consumers have become increasingly aware of how to best search for information in their local communities, such as adding locations to their search queries. Due to online shopping behaviors changing, there is a competitive edge to work with a local Omaha SEO company such as our company (Big Red SEO).
It’s no secret that advertising and marketing expenses can dominate a significant portion of your operating budget, especially if you’re purchasing blocks of advertisements for TV or radio spots. Putting an ad in a local newspaper can run hundreds of dollars for just a few days of exposure, and that $500 you paid for ads in Yellow Pages or on the back of your local grocery store receipts is hard to track.
In the world of SEO and digital marketing, it is often said that content is king. You need to publish great content and have compelling on-page SEO via web copy to make your website stand out in the minds of both your existing and potential clients. Getting your business exposure in the search results requires strategy and consistency.
WordPress 5.5 is the second Major Update of WordPress for 2020. There were a lot of changes to the core code, some that broke themes and plugins – but we have a fix! We saw new features like Image Lazy Loading and Inline Image Editing added to the mix, along with a major revamp of the Gutenberg Block Editor. Overall, we love the new additions.
The right kind of image can make or break a marketing campaign. Whether it’s the size of the image, the context, the color or the quality, these are all things you must take into consideration. Don’t forget about the legal implications of using an image, and whether you have the rights to it! Today we’re reviewing image use and recommended best practices.
Google and Bing have gone at it for years, but it’s died down over the past 3-4 years. This week, with the new addition of Bing Webmaster Tools, a complete revamp of their old tool, this could be the start of a new battle between the two giants. Check out this week’s video as Conor digs into the Webmaster Tools and provides some of the highlights that you can use today!
Over the years we have tested dozens of tools that monitor website speed, uptime and outages. In this week’s Facebook Live show, Conor lists out a number of ones that he’s used, and a couple that you can use for FREE! Start tracking if your website is going offline without your knowledge!
Every person’s business story is unique, but there are parts that all business owners can align with. In this week’s Facebook Live, we review “three things” that we learned as small business owners. Let’s be honest though, this is Kim and Conor talking, we’re never going to have just 3 things! Grab a notebook and see how many of our lessons match up with yours!
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