We all know that speed is everything online—no one wants to wait for the information they need any more, and so today it’s more important than ever to make sure that when users click through to your website, they’re greeted with an experience that’s lightning fast so they can get in, get out, and get on with their busy lives.
While it’s true that people want their desktop internet experiences to be speedy, as a business owner you also have to think about how potential customers experience your brand on their mobile devices. Mobile networks at this point don’t allow websites to load on phones and other devices as quickly as they can on regular desktop setups. In fact, the average load time for a mobile page is a whopping 7 seconds! While this may not seem like a lot of time to wait for a website to load, you can trust us at Big Red SEO when we say that it’s an eternity on mobile.
So how can you make sure that your mobile website is worth the wait? We’re glad you asked! Follow along as our Omaha SEO experts at Big Red SEO explain how we can provide an enhanced user experience on your mobile website for your customers!
Understand the Mobile Experience for Omaha SEO
Here’s the thing—when a user accesses your website on their phone, they don’t want to spend their time pinch-zooming to get your text to a readable size and scrolling for what seems like miles to find the information they want. That’s a hassle, and the last thing you want to be doing is hassling your customers! Here are a few ways that our Omaha SEO team can ensure that your website is truly optimized for mobile.
Viewport Configuration is Important
What’s a viewport? It’s another term for the screen of the device someone uses to access your website. It could be an iPad screen, an Android phone, anything. The important point here is that if you don’t take the time to configure the size of the viewport, any mobile browser is going to assume that you want users to view the page in all of its full-size desktop glory! And that means that the browser has to resize things, squishing your entire page down to fit on the phone screen. Our Omaha SEO experts say that this leads to tiny text, lots of pinch-zooming and scrolling, and a bad overall user experience.
Tap Targets and Big Ol’ Fingers Don’t Mix
If you stop to think about it, there’s a big difference between clicking with a mouse cursor on a desktop setup and clicking with your finger on a mobile display. Tapping to click is a pretty intuitive way of maneuvering around a mobile website, but it has one major drawback—clicks are definitely not as precise on a mobile display. That’s why you have to think about the proper sizes for buttons on a mobile display more so than you would when creating a normal desktop website.
If you leave your user physically unable to click your tiny call to action button with his clumsy banana fingers, he’ll get irritated. And even though he might have been interested in your product before, he’ll probably go somewhere else because of your poor mobile web design.
Don’t let this happen to you—our Omaha SEO team can build a mobile-friendly website for you, which can help your website perform better in the search engine rankings.
Don’t Make Your Website Depend on Plugins
If you like using a lot of plugins like Flash on your website, you should know that many smartphones and other devices don’t support plugins at all, and this will lead to your website performing poorly in mobile. If you really like how your desktop website looks with Flash or other plugins and think that they’re vital to user experience, you should still create a separate mobile website that doesn’t require these extras.
The bottom line is that you want user experience across all of your platforms to be well-thought out. Mobile users have different expectations and behaviors than desktop users, and in order to achieve the best results in Omaha SEO, you can’t simply carbon copy your desktop experience to mobile. Instead, you have to treat them like the different beasts that they are.
Contact Big Red SEO Today at (402) 522-6468!
Here at Big Red SEO, our Omaha SEO team knows that in order to rank as well as you can on search engines like Google, Yahoo!, and Bing, you have to cover all your bases. We’re great at thinking through all the details that matter in terms of web design, user experience, content creation, and more to make your business website user- and search engine-friendly. Give us a call today at (402) 522-6468 or fill out our contact form to learn more about how we can help bring your website out of hiding!