If you’re new to the world of search engine optimization (SEO) in Omaha, you may not know that one of the things that makes the process work is something called content marketing. In the past we’ve talked about the importance of having a company blog to talk about your business and raise your company in the search engine rankings, and we’ve even given you strategies to repurpose your existing content to reach different segments of your ideal audience. Today our content marketing experts at Big Red SEO in Omaha are going to give you some blog template ideas that you can use to easily create compelling content that people want to read, establishing your company as a leader in the industry!
The Tried and True How-To Guide
Many business owners are wary of the “how-to”-style blog template, simply because they think that they shouldn’t be teaching their potential customers how to do things for themselves. That’s understandable, of course, because nobody wants to give away their business secrets, but our team has been performing SEO in Omaha for years and we can honestly say that things don’t tend to work that way.
Providing teaching tools (like the blog you’re reading right now!) is actually one of the best ways to pull in new customers and convert them to advocates for your business.. Why? Because when you teach your potential customers about your industry, it shows that you know what you’re talking about, which makes customers more confident that you can deliver the services they need.
You see, people generally aren’t reading how-to blogs in order to do the work themselves, especially if you’re in a specialized industry. Instead, they want to know that you’re able to do the work effectively and aren’t afraid to explain the process in a way they can understand. How-to guides are a great way to show off your expertise to that potential customer who’s too busy for DIY!
FAQs are Perfect Blogs for SEO in Omaha
If you find that potential customers are always asking you the same kinds of questions, that’s a perfect opportunity to create content with a built-in audience. These are topics that you may not have had the space to explain fully on your business website, or areas that you just didn’t think to mention. Suffice it to say that the pool of frequently asked questions your customers ask is a resource you definitely need to tap into. These questions give you valuable insights into the mind of your ideal customer or client, and allow you to anticipate common needs before they become roadblocks to your sales process.
It’s also very simple to write these kinds of blog posts—simply create a blog post with one of your FAQs as its headline and answer it in as concise and thorough language as you can. The goal here is to give your site visitors clear and in-depth answers to their burning questions. This will go a long way to making your company their go-to source for information about your industry, and when the time comes for them to decide who to hire, you’ll be at the top of the list. And since searchers tend to type questions into search engines like Google, using FAQs verbatim as part of your blog strategy is very helpful for SEO in Omaha.
Contact Big Red SEO in Omaha at (402) 522-6468!
Here at Big Red SEO in Omaha, our content creation team knows that one of the keys to sustaining a successful blog is setting up a repeatable process for writing. It’s easy to fall prey to writer’s block if you don’t have a strategy in place, but you can avoid getting stumped by sticking to proven blog article templates like how-to guides and FAQs. If you need help getting your blog off to a running start, our team for SEO in Omaha can help! We offer creative, personalized solutions for all of your content creation and blog management needs, so give us a call today at (402) 522-6468 or fill out our online contact form to get started!