Social media is one of the multiple channels that business online marketing includes. Because social media sites like Facebook, Instagram, Twitter and Pinterest have become part of so many people’s daily routines, most Omaha businesses have one or more social media profiles. However, just because businesses have Facebook and other profiles, doesn’t mean they’re getting results from these channels.
The reality is that many businesses are frustrated by the lack of engagement they’re seeing via social. Since this is an issue that affects businesses across all kinds of industries, Big Red SEO wants to take this opportunity to share our advice on how to get more out of social media.
Understand What Social Media Users Want
Just because a business has a social media profile doesn’t mean that other users on the site are going to interact with them. While engagement is a big part of the social media experience, it often takes forms other than direct conversations. One of the most common ways people use social media is to share content with each other. Whether it’s a link on Twitter, a video through Facebook or an image on Pinterest, sharing content is a big part of social media.
Since sharing is something that people already do on a regular basis, one of the best ways for businesses to start getting more out of social is by publishing content that people want to share. If you start utilizing this strategy, you’ll obviously want to promote your content through the different social media profiles that you have. Just keep in mind that the original source where you publish content should be your Omaha business blog and/or website.
There are a few reasons why it’s important to publish content on your own online property. The first is because when you put something up on your own site, you have full control over it. But if you publish on a third-party platform, they can do whatever they want with it. The second reason is because the main goal of your social media efforts should be to get visitors back to your own website.
Even though social media channels can work well for marketing, that doesn’t mean they’re ideal for converting online users into leads or customers. Since that’s much easier to do on your site, that’s where you should be publishing content. The other reason to keep content on your site is it will ensure that you get all the SEO benefits from it. While content generally has a short lifespan on social networks, the same content can continue receiving a steady stream of traffic from Google searches.
Make Publishing a Consistent Activity
If you want to reap the social media and other benefits that publishing content has to offer, it’s important to make publishing a consistent activity. When people follow a business or similar type of profile on social media, they do so because they want to receive a steady stream of new content. If a blog and the social media profiles used to promote it are only sporadically updated, it’s going to have a hard time attracting followers.
How can you ensure that your business is able to publish at least one new blog post every week? One option is to use an editorial calendar. This tool is a simple but effective way to plan out the posts that you’re going to publish. By coming up with ideas in advance instead of waiting until it’s time to start writing, you won’t have to worry about scrambling to come up with compelling new posts.
Another option is to have Big Red SEO handle this task for you. Because consistent blogging is a challenge for so many Omaha businesses, we have a team of skilled writers who are 100% focused on producing great content. Since we take care of the entire content creation and publishing process, you won’t have to worry about running into any obstacles.
Know How to Optimize Content for Engagement
While consistent publishing and proper promotion are a big part of what needs to be done in order to find social media success, there’s another very important element of this equation. That element is the need for content to be properly optimized for engagement. What that means is content should be written in a way that appeals to social media users.
In addition to using an angle and tone that social media readers will find appealing, content also needs to look good. Since most online users scan content, posts should be broken up with descriptive subheadings. Posts should also include at least one image. This will help make them more eye-catching whenever they’re shared through a social media site.
Don’t Forget That Social Media is Just One Channel
In 2015, it definitely makes sense to pay attention to social media for your Omaha business. That being said, social media is rarely an online marketing silver bullet. For most businesses, social media won’t stack up to the highly targeted traffic that Google can send. So while it’s worthwhile to do some social media optimization, it shouldn’t overshadow other business online marketing channels like SEO.
Get the Best Results from Your Business Online Marketing
When it comes to developing an effective business online marketing strategy, there’s a lot to figure out. And coming up with a strategy is just the beginning. Since the process of developing and then executing the right strategy can be quite challenging, many Omaha businesses are looking for a trusted partner that can help.
If you’re in this position, Big Red SEO can provide the assistance you need. Whether your business is just getting started with online marketing or you want to assess your current efforts, we have the experience and resources to put your efforts on the right track. Because we’re focused on helping businesses use online marketing to grow and reach their goals, you won’t have to worry about wasting time or money.
For more information about how we can help your business get the most out of online marketing, you can speak directly with us by calling (402) 522-6468.