We here at Big Red SEO love teaching businesses about search engine optimization and how it can help them rise in the search engine rankings. There are some things, though, that we wish CEOs knew about our industry before hiring us for Omaha SEO services.
There are a lot of misconceptions floating around about what we do and how we do it, so we figured we’d take some time today to help our potential clients understand the search engine optimization world a little better. That way you’ll have a good idea of what to expect when working with an Omaha SEO company to enhance your company’s online presence!
SEO Isn’t a Shortcut to Success
A lot of the time we talk to CEOs who are under the impression that an SEO company can come in, tinker with their website a bit, and they’ll be #1 on Google in 2 weeks. There are some SEO companies around that still make ridiculous claims like that, but like all snake-oil salesmen, you need to be careful of these black hat SEO practitioners.
In reality, the SEO process is ongoing and best practices are always changing due to Google’s algorithm tweaks, so that’s why you should think of Omaha SEO services as an investment, not an expense. You can also think of it as getting a huge rock moving–it takes a lot of effort to start it rolling, not as much effort to keep it going, but if you ever stop maintaining that forward momentum, the whole thing will eventually stop. What that means is that your efforts to get to the top of search engine rankings and stay there will always be an ongoing process, and that it’s always easier to fall in the rankings than rise.
Old Mistakes Can Still Come Back to Bite You
Let’s say that you fell in with a black hat SEO company a few years ago, and they went to work getting you to the top of the search engines in as quick and dirty a way as they could–farming low-quality links, stuffing keywords, all those bad things that Google’s wised up to and smacks down now on a regular basis.
You realized that this wasn’t the way to go and got rid of that fly-by-night SEO outfit, reformed your ways, and now all is forgiven, right?
Unfortunately, the answer is a resounding no. Even if you’re focused on creating great content and following Google’s best practices to the letter now, those past mistakes can still come back to bite you. If you’ve noticed a sudden drop in your website’s ranking recently, that could mean that you’ve been hit with a penalty that won’t be lifted until every trace of black hat SEO practices on your website is gone.
As an Omaha SEO company that performs only above board white hat techniques, we here at Big Red SEO can clean up these kinds of issues for you, requesting the removal of spammy inbound links, rewriting short or low-quality content, and creating a web design for your business that’s user- and search-engine friendly. This process starts with a free website audit that you can request here.
Contact Big Red SEO Today at (402) 522-6468!
We’re always excited to provide our Omaha SEO services and educate clients about best practices, both to those companies who are new to the idea of internet marketing and those who have wrestled with the bad practices of black hat SEOs in the past. We hope this article has given you a good idea of what we can do for you and what you can expect from the SEO process!
When you find you need help with SEO in Omaha, give our team a call at (402) 522-6468! We can get you on the right track for better rankings in Google, Yahoo!, and Bing.