Business Website Design: Is It Time for An Update?
The right website design can help ensure that a business has a highly effective online presence. On the other hand, the wrong design can hold a business back. Since the design a business chooses is very important, implementing an initial design or opting to do a redesign aren’t decisions that should be taken lightly. They also shouldn’t be done based on reasons that aren’t directly linked to the goals of a business.
Because launching a new design or beginning the redesign process are major decisions, Big Red SEO wants to cover the key elements of this process. By having a thorough understanding of all the different components that affect a business website design, you’ll be able to make the best decision for your business and its growth.
Website Design for a New Business
If you’re launching a new business, you’re probably already aware that having a website is no longer optional. Since most people in Omaha and the rest of the world are online for at least several hours a day, Google and similar sources are where they go for most of their information. Not being visible for the right terms in Google means that your new business is going to remain invisible.
Your website will act as the anchor for the online presence of your new business. While you will likely use other online marketing channels like social media, the ultimate goal for all of your efforts should be to get people back to your website. The reason it’s so important to focus on getting visitors to your website is that’s the best way to convert them into leads or customers.
Since the main goal of a business website is to convert visitors into leads or customers, every element of your new website design should support that goal. One of the most common mistakes that businesses make is filling their sites with lots of elements that don’t play a direct role in converting visitors into leads or customers.
Given the primary goal of a business website, what elements does it need to have? The first element is a clear identity. As soon as your site loads on someone’s screen, they should know what your business is and what it does. If that information isn’t immediately clear, it’s going to cause a significant percentage of visitors to abandon the site.
The second element is easy to access contact information. While some visitors want to spend time looking around your site, others simply want to find the phone number or address for your Omaha business. Ensuring visitors can find that information is why you should prominently display contact information throughout your site, as well as have a dedicated Contact page.
Clear navigation and elements that build trust are next on the list of must-have elements for new business websites. The reason that clear navigation is so important is if visitors start to have trouble finding what they’re looking for on a site, it dramatically increases the likelihood that they’re going to leave. And on the subject of building trust, coming to your website may be the first interaction that people have with your Omaha business. As a result, things like an About page and real pictures of your team are important for establishing that you’re a business that visitors can trust.
Finally, your website needs to have calls to action that specifically encourage visitors to become a lead or customer. For example, if you want to generate more leads by collecting email addresses, the forms you put on your site need to give people a compelling reason to type in their email address and click submit. And if you’re selling directly through your site, your design needs to make it as easy as possible for people to buy what you’re selling.
Deciding If Your Business Needs a Website Redesign
If you’re an established business that already has a website, the time will come when you start wondering if your site should be redesigned. Since this thought may start as more of a hunch than a definitive choice, there are several ways you can confirm that moving forward with a redesign is the right course of action.
One way to make this determination is by looking at how well your site is currently doing in regards to helping your business grow. If you’re receiving a healthy amount of visitors but only a small fraction of those visitors are converting into leads or customers, it’s very likely that this disconnect is the result of issues with your current website design.
Another way to decide if the time is right for a redesign is if you know that your current design has fallen behind modern standards. For example, if your site doesn’t currently have a responsive design, you’re likely experiencing multiple problems. Not only can a lack of responsive design lead to your business missing out on conversions from mobile visitors, but based on a recent Google algorithm update, your rankings may decline as a result of not being mobile-friendly.
Let Big Red SEO Make Your Website Design Highly Successful: (402) 522-6468
Whether you need the right website design for a new business you’re launching or have made the determination that getting a redesign done is the best choice for your business, you want to ensure that everything with this process is handled correctly. Because you want to work with a company that has a proven track record, you can count on Big Red SEO to get the job done right.
At Big Red SEO, our approach to website design is guided by helping Omaha businesses achieve their goals. Since we stay focused on ensuring that a design will help a business maximize the number of visitors they convert into leads or customers, we eliminate the uncertainty that’s often associated with the design process.
Not only can we ensure that you get the right design for your business needs, but we can also handle subsequent activities like properly marketing your site. If you want to talk more about how we can help your business find online success, contact us by calling (402) 522-6468.