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How Can Businesses Approach Mobile Search?

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    Mobile search is a topic that all Omaha businesses need to care about. The reason mobile search is so important is it marks a major shift and not just a passing trend. For businesses who have been online for at least a few years and have Google Analytics installed, all it takes is comparing the historical data to see how much website traffic has shifted to mobile.

    This significant shift presents both good news and bad news for Omaha businesses. The good news is that for businesses with a website that’s fully optimized for mobile, there is an opportunity to gain visitors from competitors that don’t have optimized websites. The bad news for businesses without an optimized website is until they fix this issue, they will continue to miss out on a significant amount of visitors.

    Google’s Approach to Mobile Search

    Although Google seems to have their hands in just about everything related to technology, it’s important to remember that the bulk of their revenue comes from advertising. In order for Google to continue making as much money as it does from advertising, they need to ensure that as many people as possible use them to search online. That’s why Google cares about delivering the best experience whenever someone does a search.

    As a significant percentage of searches have shifted to mobile devices, Google has definitely taken notice. To protect the mobile experience of their users, Google implemented a specific update for their mobile algorithm. This update gave preference to sites with a mobile-friendly design. For sites without this type of design, their rankings will remain lowered until they make a change.

    The Best Way for Omaha Businesses to Adapt

    What can your business do to ensure that it’s rewarded by Google’s mobile algorithm update instead of punished by it? The best way to optimize an Omaha business website for mobile in 2016 and beyond is with responsive web design. A responsive design allows a website to adapt automatically to a screen of any size. In fact, responsive design is the mobile solution that Google specifically recommends.

    Call Big Red SEO to Get a Mobile-Friendly Redesign: (402) 522-6468

    If your website doesn’t currently have a responsive design, the good news for your business is that Big Red SEO has extensive experience with this type of web design. By choosing our team to handle your web redesign, we’ll be able to provide you with a design that looks great and is fully optimized for mobile. Having this type of site means you won’t have to worry about missing out on mobile search traffic.

    Redesigning your entire Omaha business website is definitely a major project. But with Big Red SEO on your side, it doesn’t need to be a project that’s overwhelming. Our team will guide you through every step in the process. For more information about our redesign process and how you can get started, please give us a call at (402) 522-6468.

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