Everyone knows the story of the tortoise and the hare—it’s a fable designed to teach us one thing: that strategy and endurance often do more to help you win a race than simply being quick off the line. When it comes to search engine optimization for your business, though, the story could use some revision. You see, when you move forward with an Omaha SEO Company, it’s best to think like both a tortoise and a hare. There are a number of reasons for this, but the best one is that search engine optimization (SEO) isn’t a race in the first place!
Your goal in performing SEO for your business shouldn’t be to simply get ahead of your competition fast. If there were a finish line that might be a different story, but there isn’t one. Instead, beating your competition in business means getting ahead and staying there, and you need a solid strategy built by the best local search engine optimization company in order to do that. Lucky for you, our SEO experts at Big Red SEO in Omaha have years of experience helping clients develop long-term strategies to stay ahead of the competition. Read on to learn why it pays to think like a hortoise!
You Need the Best of Hare to Succeed in Omaha SEO
Hare has tortoise beat in the speed department, that’s for sure, but he also has a few other characteristics that make him valuable to your SEO efforts. He’s quick-witted and can shift direction on a dime, which we at Big Red SEO believe comes in handy in this industry—you have to be able to adapt your strategy at a moment’s notice because major search engines like Google are constantly updating how they rank sites based on authority, popularity, and other factors. If you’re doing something that’s been accepted practice for a while and Google then decides it’s not okay, you need to be able to think on your feet and come up with new ideas and ways of performing SEO if you don’t want to get penalized.
Tortoise Brings the SEO Long View
Tortoise may be cumbersome and slow, but when it comes to local search engine optimization, our SEO expert team believes he brings a lot to the table. He’s wise and, just as importantly, he’s patient! You shouldn’t expect instant gratification when you hire an Omaha SEO company, because the process takes time to work; from the time you put a solid strategy in place and start performing SEO, it can take three to six months before you start to see results.
Many businesses come in with the impression that search engine optimization can simply be turned on or off at the flip of a switch, when really it’s more like trying to push a heavy object—it’s hard to gain traction at first, but easier to keep going once it’s moving. For this reason it’s very important to look at the long-term value of search engine optimization—if you want your SEO ramped up in time for your company’s busy season, for instance, you need to talk to a local search engine optimization company three to six months in advance to see the results you want. For those of you who might feel you’re behind the eight ball with your season have no fear, Google AdWords might be the ideal fit for you today that can result in immediate conversions.
Contact Big Red SEO Today at (402) 522-6468!
In conclusion, both tortoise and hare have qualities that are essential to a well-balanced SEO strategy. You need to be able to see the long view and stay the course while also being open to quick corrections that may need to be made over the course of your SEO efforts. It’s definitely a full-time job, so if you need help coming up with a strategy that will take your business to the top of the Search Engine Results Pages (SERPs) in Google, Yahoo!, and Bing, give Big Red SEO a call today at (402) 522-6468.