Creating a Wellspring of Great Content Through Repurposing

Our content creation team here at Big Red SEO know and understand that it takes a lot of effort to create great content to keep your marketing strategy thriving. We also know that sometimes you can run into a wall when you’re trying to come up with fresh, relevant content (don’t worry, we’ve all been there). Fortunately, there are ways to extend the great content you already have within your website into other new forms that ultimately make the most of your time, energy, and your investment!

In this post series, we’ll go over the basics of repurposing and tell you why it’s a savvy practice for your business.

Content Creation Pros: The many benefits of repurposing your content

First off, the act of repurposing is just what it sounds like: simply put, you take a great article you’ve published and refashion it in a different form to connect with a different audience. Not only do you have the opportunity to reach more people this way, but you’ll also gain a better knowledge of your subject by looking at it from different angles. Repurposing can most certainly help your content marketing strategy in a number of practical ways as well, by lowering costs and ramping up your content production. Other benefits include:

• It cuts content creation time: Repurposing allows you to use one central idea as a springboard to create multiple projects. An original article can pave the way for an infographic, video, podcast, white paper, or any other format you can think of.
• You can reach multiple audiences: Some people like reading, others prefer visual or aural means of digesting information. By presenting the same material in different ways, you can leverage multiple learning methods to make sure your message gets across to the widest possible audience.
• You can cross-promote your content: Repurposing your content lets you promote your business across multiple platforms. For instance, if you repurpose your blog article into a video post and upload it to your YouTube channel, you can link to the original article in the comments section and attract a whole new audience that way. This targeted traffic also helps to reinforce your brand and increases the potential for conversion.
• You can extend the shelf life of your content: Repurposing is a great way to keep your existing content fresh and relevant. By looking at the same topic from different angles, you’ll uncover new material worth going into further depth about. It also allows you multiple attempts to get your message across, which is helpful because with the flood of content out there, not everyone will see your content the first time it appears. In short, our content creation team at Big Red SEO thinks repurposing is a good way to send multiple volleys of information out to reach as many people as possible, while avoiding the risk of annoying those who might see it multiple times.

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As you can see, there are many plenty of good reasons to include repurposing as a tactic in your overall content creation strategy. And, if you find that you are experiencing writers block or a creative dead end, repurposing can provide you a little bit of relief while you recharge your writing skills. Stay tuned for Big Red SEO’s conclusion on repurposing to learn about what kinds of material you’ll want to create and how to go about it!