How Content Sets Trends in Search Engine Optimization

June 12, 2014
by Kimberly Treacy

    Search Engine Optimization_Big Red SEOIn the search engine optimization industry, it’s easy to look at the short game, but link-building, guest blogging, and all of those other tactics used for short-term gains always end up falling by the wayside eventually. So what can you base a solid search engine optimization strategy on, when it’s so easy to misuse these other tools, get slapped with a manual penalty action from Google and, sent to search engine purgatory?

    Content, that’s what!

    Writing quality content will never go out of style, and it will always work to bring new visitors to your business website. That’s why, despite all the ups and downs of SEO marketing, trying to find out what works and what doesn’t in the long term, content always has and always will set the trend for effective white hat search engine optimization. We know that’s a pretty big claim, so our content creation team at Big Red SEO want to go over some of the reasons why investing in a content strategy will take you farther in the long run than any other SEO marketing technique.

    Your Ideal Audience Wants In-Depth Discussions

    In our prior post, The Search for the Perfect Blog Post Length, we uncovered the verbosity sweet spot for your blog articles, which turns out to be quite long. Many bloggers, for whatever reason, settle on shorter blog posts in the 200-300 word range, thinking that shorter posts fired off more often will attract more readers than longer posts will—that may be true to a certain extent, but here’s an important thought: what kind of readers are you attracting when you do that?

    Rather than attracting the lowest common denominator (LCD), writing longer articles that cater only to your ideal audience will net you better results through qualified traffic—that is, you may get less traffic in the short run, but those readers are the ones who are truly interested in and have a need for what you’re selling. Once these people see what you have to offer and become advocates for your brand, that’s when you’re doing real work toward becoming an industry leader.

    Your Ideal Audience Wants Relevant Content

    Some black hat SEO companies have tried for years to trick search engines like Google into delivering irrelevant content to searchers, just to improve their clients’ metrics. The name of the game for these types of operations is always quantity over quality—like those early advertisers sending millions of leaflets through the mail with nary a care about who saw them or who was actually interested, these black hat SEO providers are working with yesterday’s ideas to try and achieve their clients’ goals.

    Needless to say, this doesn’t work. People want content that is relevant to them in their situations, and they want to find it easily when they’re searching for it. That’s where search engine optimization and content creation services come in. We here at Big Red SEO know the best ways to write Google-friendly content that speaks to your ideal audience, getting you more qualified traffic and conversions.

    Contact Big Red SEO Today at (402) 522-6468

    Here at Big Red SEO in Omaha, our team of search engine optimization and content creation specialists have spent countless hours researching every aspect of SEO, web design, and content marketing to develop the best strategies for enhancing your business’ online presence. One thing we’ve learned through our experience is this: great content will always be at the forefront of every successful SEO marketing venture. If you want to learn more about our content creation services or Omaha search engine optimization in general, give us a call here today at (402) 522-6468 and we’ll get you taken care of.

    Kimberly Treacy

    About

    Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.