In the world of SEO and digital marketing, it is often said that content is king. You need to publish great content and have compelling on-page SEO via web copy to make your website stand out in the minds of both your existing and potential clients. Getting your business exposure in the search results requires strategy and consistency.
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In the golden age of sales (if there ever was a thing), marketing took a seat behind the back seat in most organizations. At best, marketing was considered the department tasked with creating beautiful advertisements and collateral, supporting trade show activities and organizing the office softball team’s shirt design.
In today’s consumer-driven marketplace, it doesn’t serve any organization well to keep marketing out of strategic discussions.
One of the reasons that search engine optimization can be such a challenge for Omaha businesses is because there’s a lot that goes into formulating a successful strategy for SEO. If you know that your business can benefit from search engine optimization but you aren’t sure where you should start, Big Red SEO wants to discuss why we think putting content at the center of your strategy is a very wise decision.
Social media is one of the multiple channels that business online marketing includes. Because social media sites like Facebook, Instagram, Twitter and Pinterest have become part of so many people’s daily routines, most Omaha businesses have one or more social media profiles. However, just because businesses have Facebook and other profiles doesn’t mean they’re getting results from these channels.
The reality is that many businesses are frustrated by the lack of engagement they’re seeing via social. Since this is an issue that affects businesses across all kinds of industries, Big Red SEO wants to take this opportunity to share our advice on how to get more out of social media.