Do We Convert Sales in SEO? NO!
If you’re looking to hire an SEO firm to convert sales for you, you will be fairly disappointed with the results. Services like organic SEO will help increase website traffic by putting your company in the places that potential customers are looking, but they will not make someone click the “buy now” button – that is your job. We have been approached by several companies looking for a new SEO company as they feel they are not getting their return of investment based on the services they have paid for. You may ask, “How is that possible if SEO is legitimate?”
What SEO Really Does!
We know for a fact that several SEO companies in Omaha use “We ‘Increase’ Your Sales” as part of their sales pitch. Every time we hear it we cringe, as this is not 100% true. Any SEO expert’s goal is to ultimately increase your sales (hell, that’s how it is supposed to work – right?), however it all comes down to the content and message delivered on the website.
Maybe you’re confused? Let me explain. As an Omaha SEO firm, we can make sure your website is structured to be accepted by search engines such as Google, Yahoo, and Bing. We can ensure that your website is in the right places at the right time by getting your website top rankings for selected keywords. We can even go the next step by creating a blog for you to ensure you are updating content at all times. What we cannot do is sell your products and services for you. Essentially, we are not the ones taking the phone calls or responding to the requests for proposal.
Your Part – Closing the Sale!
When someone fills out the form, in many ways, our job is done! We can help structure the message on your website but we can’t close the sale for you. Many companies understand that even in organic SEO there are limitations. This is one of them. While our goal is to help you make money, and your website design and content are the first impressions users get when they view your company website, that’s about as far as a web design or SEO company can take you. For many companies, once the visitor has submitted a contact form or picked up the phone to dial your number, we have succeeded. This is not to say that there’s not things that couldn’t be changed to help a sales funnel, but that’s not the part of SEO. That’s marketing, and that’s a whole different ball game.
Know Your Audience!
One of the ways an Omaha SEO expert can help assist in ‘closing’ a sale is making sure your website is set up as simply as possible. Some people are like me, they love the internet and enjoy reading content or researching the company prior to purchasing. This type of person will truly enjoy all your website content and more than likely get straight to the point when they converse with you. You either have what they want or you don’t.
Others enjoy talking on the phone or in person to whom they are buying from. For this type of person you want to make sure that everything they need is at their fingertips. Yes, everything! The best way to do this is to provide a company phone number, several social media icons, hours, and location in the top or bottom right corner of your website.
Don’t worry, while it seems like a lot of content, it will look great if it’s structured correctly. If people can pick up the phone and get the information they need, you have accomplished two things; you can answer all their questions in one shot, reducing the chance that they will stop communication due to the back and forth correspondence via email, and two, you can up-sell what they are looking for. In typical cases, someone is looking to purchase a specific product, however, many times they are unsure of exactly what they need. Getting them on the phone can help you confirm the product they need.
Contact Big Red SEO Today at (402) 522-6468
If you’re looking to increase your lead generation, feel free to give our SEO team here at Big Red SEO a call. We’d love the opportunity to learn about your business and determine how we can help accomplish your long-term SEO strategy!