When it comes to search engine optimization, the best approach is an orderly one. Your business needs a step-by-step strategy for making your website more user- and search engine-friendly, and that’s just what you get when you work with our team at Big Red SEO. We perform audits and provide recommendations for changes we can make to your website that can enhance your search engine rankings, but we don’t stop there! We also prioritize the steps in your personalized action plan that will give you the most significant results for your SEO investment.
Follow along as our Omaha SEO team goes over the steps we take during an audit to make sure your business website is at the top of its game!
1. Always Fix Penalties First
If your website has been hit with a penalty from Google, it’s always best to fix that problem first before we start on anything else. If you suspect you’ve been penalized but you don’t know for sure, there’s one strong indication: if up to now you’ve enjoyed a regular stream of new business in the door, and suddenly your phone just stops ringing, chances are that something about your website has gotten Google’s attention and needs to be fixed. Our Omaha SEO company has the diagnostic tools to determine what those problems are and get you back in Google’s good graces.
For more advice on Google penalties and what we here at Big Red SEO can do to help, read our blog article, “How Omaha SEO Can Save You from Google Penalties.”
2. Fix Pages That Don’t Rank
Every business with a website has dealt with this problem. Certain pages just won’t rank, and you don’t know what to do about it. That’s why you need an Omaha SEO partner who knows what to look for to solve the problem! Whether it’s a problem with your link structures, poor-quality or duplicate content, or keyword optimization, our team can come up with an action plan to begin reshaping those pages so they’re as helpful as they can be to potential customers.
3. Fix Content That Confuses Google
Search engines are smart, really smart, but at the end of the day they’re just machines with inherent limitations in what they can read, understand, and categorize. A search engine’s job is to match a searcher’s query with your content, so pages rank best that are clear about what questions they’re trying to answer. That’s why pages that try to cover a lot of different subjects tend to not rank as well as those that focus on one or two issues.
Our Omaha SEO experts can analyze your pages to determine what editing or restructuring of your existing content is necessary for best search engine optimization results. This includes fixing keyword and topic cannibalization issues, as well as ensuring that your content is phrased to match the vernacular language your readers are searching in.
Contact Our Omaha SEO Experts at (402) 522-6468!
We here at Big Red SEO hope that this article gives you a good idea of where the SEO process begins. This is just a snapshot of our process and there are a lot of other variables to consider, so give us a call today at (402) 522-6468 or fill out our online contact form for a free website audit. We’ll sit down with you and develop a personalized action plan that can get your business website to the top of leading search engines like Google, Yahoo!, and Bing.