We here at Big Red SEO have heard a lot of people talking lately about just what it is that search engine optimization experts do, and a lot of the talk centers around content creation. In fact, if you’re listening to the trending conversations, it would seem that that’s all SEOs do! Constantly writing content, constantly marketing that content, constantly trying to get people to link to that content. Well, our Omaha SEO and web design team at Big Red SEO, the best local SEO company in Omaha, are here to tell you that that’s not the whole story.
Far from it, actually. While content creation and marketing are important to the search engine optimization story, SEO professionals are actually responsible for many other things that can have just as great an impact on your search engine rankings. Our team of Omaha SEO and web design experts are going to let you in on some of the things you can do to raise your business in the search engine rankings that don’t require any content marketing to work!
First, Focus on Snippets
Rich-text snippets are one of those small things that tend to get lost in the shuffle when thinking about big picture SEO, but including and optimizing them as part of your strategy can lead to big gains without too much effort. So what are snippets in the first place? They’re all that extra information that shows up on Google’s search engine results pages (SERPs) that makes your business listing more authoritative in the eyes of searchers—authorship, reviews, videos, compelling meta descriptions, and more.
Going further, by making these snippets closely match the content that appears on the page they describe, you can reduce your bounce rates (the number of users who quickly leave your page when they find that your content wasn’t what they were looking for). High bounce rates are a key indicator for Google of poor-quality content because they equate high bounce rates with lots of people who don’t like your content, and use this as a reason not to rank your page highly.
Next, Clean Up Your Website Navigation to Make It Crawl-friendly
Many websites can benefit from this next step, so even if you think your website navigation is as good as it can be, give it another look. A common example our Omaha SEO team at Big Red SEO see often is this: if you find that you have a single page that trails off to a series of other single pages which don’t coherently lead back to where you want your customers to go, you need to clean this up. Ideally, you want users to follow a sales map that you’ve set up, and that means leading them to deep, value-laden pages in fewer clicks.
Contact Big Red SEO Today at (402) 522-6468!
These are just a couple of the many areas of your website to improve if you want to see real gains in meaningful traffic and higher rankings in Google’s search engine results pages. At Big Red SEO, located in Omaha, we work hard to develop strategies that get our clients noticed by potential customers in the places they’re already looking. If your business needs more online exposure (and whose doesn’t?), contact us today at (402) 522-6468!