If you begin reading about SEO for your national or Omaha business in an attempt to figure out where to start, you may feel like your head is spinning. Although it’s easy to get information overload, the most impactful part of the strategy you need to know to get started is content creation.
While SEO involves more than just blog writing, trying to do anything else without first having great content is an uphill battle. The reason is that great content is the cornerstone of a strong business website. Having the right content will do everything from bring in visitors who are looking for an answer to persuade visitors to contact you.
At Big Red SEO, we frequently receive several questions about what content creation involves. Since we’ve helped numerous national and Omaha businesses across a wide range of industries with this task, we have years of experience into what makes truly good content.
Great Content Creation is All About Relevance and Detail
Whether the focus is on article writing or blogging, the final result should be content that’s truly useful, this requires the content to be useful. It needs to be as relevant as possible to the audience that wants to read it. Useful content also needs to include lots of details.
The best way to understand the difference between mediocre and excellent content is with a real example. Let’s say that an Omaha real estate agent wants to invest in content creation. An agent that at least publishes some general tips for home buyers will get better results than an agent that doesn’t publish anything.
However, the agent that will get the best results is the one who puts themselves in the shoes of a potential homebuyer. Since a homebuyer is thinking about making a huge investment in their future, they want content that goes well beyond the basics. The type of content that’s going to be truly useful for a member of this target audience will include details like the specific style of house. By publishing content such as a post that compares ranch, split level, and three-story houses, that agent is going to provide real value and give visitors a compelling reason to reach out by email or phone.
Big Red SEO Makes Content Creation a Breeze: (402) 522-6468
There’s no way to get around the fact that creating great content takes time. Nonetheless, even if your Omaha business already takes up all your time, there’s still a way to produce awesome value-added content consistently. The solution is to work with Big Red SEO.
By getting to know your business and then putting our talented team of experienced writers to work, we’ll be able to publish new content on your site frequently. This steady stream of quality content will enhance all of your SEO efforts. Call us today at (402) 522-6468 to discuss how we can put together the perfect content strategy for your business.