At Big Red SEO in Omaha, we absolutely love content creation. You can probably tell by our library of articles. Today we’re going to uncover a few reasons why your blog may not be getting the love it deserves. After all, you or your team poured your heart and soul into creating unique and value-added content–it should get engagement, right? Unfortunately having a blog with updated articles is not enough.
For example, say you decided to set up a blog within your company website less than 8 months ago. You were so excited and thrilled that you found things to write about that you began posting an article to your blog once a week. After 3 months, you started to get a little disappointed that none of your blog articles received a single comment. Slowly you became discouraged, because it feels like people aren’t reading what you worked so hard to create! After the 8th month of nary a peep from your readers, you become completely discouraged and feel like quitting the whole blog thing.
Before you decide to stop providing your valuable industry knowledge to your readers, though, we at Big Red SEO want you to know that there could be a few reasons why you’re not seeing any comments on your blog. Today our Omaha internet marketing professionals will discuss things you can do to improve your chances of getting engagement and comments in your blog.
Is Anyone Looking at Your Blog?
In order to gain comments, you have to market your blog in the correct way, just like your website itself. Are you getting traffic to your website, but no one is coming to read your blog? Well, do you link to your blog on any of your other internal pages? If not, this is a good place to start.
Think about it this way: you can’t make someone comment, they have to choose to on their own. If you’re content is well-written—as in it adds value to your profession, introduces new ideas and isn’t riddled with grammar or spelling mistakes, then you’re more likely to receive comments. But your users have to see the blog first.
Is it Easy to Make a Comment?
Is your comment section working correctly? If you’re not sure, we recommend this being the first aspect you check out. If the comment section is disabled, broken or not easy to use, you’re guaranteed not to get participation in your blog articles. Another possibility is that your readers are confused as to where they can post comments. If you’re using WordPress, which many of our clients do, our Omaha internet marketing experts recommend using the basic default comment section found within WordPress—don’t try to reinvent the wheel or do something fancy, as it might not work properly.
In addition, if your website has a poor design, a user probably won’t stay long enough to look through your blog, let alone leave a comment. Always know what your audience expects. Be sure to have a “call to action” at the bottom of the blog saying, “Leave a comment here” or “Start the Conversation.” Don’t give them a chance to get confused and lay it all out for them.
What is Your Writing Style?
What does your writing style sound like? If you’re writing in choppy sentences with no personality, your readers might begin to imagine the teacher from “Ferris Bueller’s Day Off”—the guy with the painfully boring and monotone voice. He’ll make you fall asleep! You don’t want to do that to your readers. Show people what a real conversation with you would be like and put some passion into what you write. This is your business and livelihood after all, so share some stories or experiences in your own voice—they love that!
Are You Asking for Comments?
When in doubt, ask. There’s nothing wrong with asking people to leave a comment at the end of your blog. It gives them the notion that you actually want to hear from them. On the other hand, if you do begin to receive comments and you don’t reply, that’s not a good practice either. People will stop commenting again if you don’t show you’re listening to their thoughts and opinions.
Contact Big Red SEO at (402) 522-6468
Here at Big Red SEO, our Omaha internet marketing experts hope our tips help you revise your blog strategy to gain more comments in the future. It might not happen overnight, but be patient. Great things take time and are hard work! If you have any questions regarding this subject, contact us at (402) 522-6468 and we’ll assist in any way we can.