Here at Big Red SEO in Omaha, our team of search engine optimization and web design specialists know that the best strategy to rise in the Google Search Engine Results Pages (SERPs) involves focusing on both organic ranking development and pay per click (PPC) campaign management. While much of what we’ve been talking about lately is centered on raising your organic rankings through content development and search engine-friendly web design, we’d like to take some time today to discuss how you can optimize your paid AdWords ranking strategy. If you haven’t spent much time lately managing your Google AdWords, it’s time for an overhaul! Get ready to blow the dust off your campaigns and follow along with our Big Red SEO team as we explain the steps to a perfect audit.
Part 1: Keep up-to-date with what AdWords can do.
You may have figured out that all things connected to Internet marketing are constantly changing, and AdWords is no different! New updates happen on the AdWords website every week and we realize it can be hard to keep up, especially if you’re not sure what to pay attention to. One thing’s for sure, though—your competitors are more than likely using the features you’re not, and this leads to them paying less per clicked keyword than you. If you don’t want to fall behind, we at Big Red SEO suggest that you subscribe to the Inside AdWords Blog. Getting news and explanations about updates straight from Google can help you stay at the top of your game. If you need to play catch up, here’s a rundown of features we think you should be using:
- Conversion Tracking: At Big Red SEO, we feel this is by far the most important feature of AdWords that you should be taking advantage of on a regular basis. Google provides excellent conversion data that you can use to strategize and optimize your ads. Which ads work best to bring people in and turn them into customers? You won’t know unless you track conversions.
- Ad Extensions: Ad extensions supply more data (like review links, call buttons, and direction links) to users who view your ads. Not only do they make your ads more visible to searchers, they’ve also been shown to provide potentially massive click-through rate (CTR) improvements of up to twenty percent! Google takes these CTR improvements from ad extensions into account when deciding how to rank ads, so now it’s more important than ever to take a few minutes and set them up.
- Remarketing: Following up with users who’ve expressed an interest in your product or service but haven’t converted yet is a great way to close sales. As with other strategies that involve personalizing your messages to specific customers, though, it’s best not to overdo it. Set a limit on how long and how often your ads appear to people who have shown an interest in what you’re selling—otherwise you run the risk of weirding them out and turning them off of your brand entirely.
A Final Thought on Automation
Once you’ve redeveloped your AdWords management chops, it might be a good idea to look into one final feature that AdWords offers, which is the ability to automate various aspects of your campaigns. At Big Red SEO we feel automation won’t work if you don’t have a consistent management plan and developed processes for implementation and tracking. However, if you have these things in place and feel comfortable passing some of the monotonous work to the robots, feel free to take advantage of this feature, too!
Contact Big Red SEO Today at (402) 522-6468!
We hope that this guide helps you understand what you can do with your Google AdWords campaigns. In upcoming posts we’ll go further in-depth about how to audit your campaigns and get them running at full speed! As an SEO company in Omaha, we specialize in developing both organic and PPC strategies to help take our clients to the top of leading search engines like Google, Yahoo!, and Bing. If you need help straightening out your AdWords campaigns, give Big Red SEO a call today at (402) 522-6468!