Link Building Strategy for SEO in 2015

What Does Google Care About When Ranking Websites?

If you’ve spent any amount of time trying to increase search engine traffic for your Omaha business website, Google’s approach to ranking websites may seem like a complete mystery. While Google’s general algorithm is already complex enough, things are often even more complicated in regards to how the company handles their local search rankings. That’s why we wanted to put together a post of the factors you need to know about as you’re working towards increasing the rankings of your Omaha business website in Google.

Ranking Websites Comes Down to Trust

Although it’s hard to boil down an algorithm that’s as complex as Google’s into a single element, the one that stands out above all others is trust. The reason Google has become one of the biggest companies in the world is people know they can find whatever they need or want through it.

Business owners often forget that Google isn’t in the business of serving them. Instead, Google is in the business of serving all the people doing searches through it. So when Google puts together a list of results, they want to display the best possible options. The way they accomplish that goal is through only showing websites they trust. In order to rank well, you must have a website with all the trust factors that Google cares about.

NAP Citations

NAP citations are key for local businesses. The NAP acronym refers to name, address and phone number. By increasing the number of these citations in quality and relevant online directories, Omaha businesses can significantly boost their local search presence in Google. The reason Google weighs this factor so heavily for local businesses is it’s the best way for the company to confirm that an Omaha business has a legitimate offline presence.

Web Design and On-Page SEO Are Crucial

As more Internet activity moves to mobile devices, the already important role of web design continues to increase. In order for a business website to consistently rank well, responsive design is a must. The same goes for on-page optimization. From title tags to meta descriptions to alt tags, all of these factors must be properly optimized for a site to rank well for its target terms.

Get Expert Help from Big Red SEO: (402) 522-6468

Search engine optimization is a complex strategy. Not only are there are a lot of factors that need to be evaluated, but it’s an area that continues to evolve. If you’ve been looking for a partner who understands ranking websites and can help your Omaha business website, Big Red SEO is the right company for you.

We specialize in web design and SEO. So whether you’re thinking about updating your site to a responsive design or want to audit the current state of your on-page optimization, we can ensure everything is done the right way. To learn more about exactly what we can do to help your business bring in more traffic from Google, please get in touch with us by calling (402) 522-6468.

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