Google’s Empire in the Search Engine Optimization World
Google started in 1997, not really that long ago if you think about it. But over the last 17 years Google has grown into an incredible companion of those search engine optimization specialists and of course the web users looking for answers. When it comes to search engines, Google is superior–don’t believe us, just “Google It.” At Big Red SEO, we believe in working smarter, not harder, and we’ve found that it’s smarter to follow Google’s rules when it comes to performing Omaha search engine optimization for our clients.
Why Google Regulates Spam
Google’s goal is to make searching for answers easier and faster for end-users like you and me. For example, if you’re a movie buff like me, you might want to know what other movies a particular actor has been featured in. You can recall the face, but you can’t remember what other summer hit they might have been in. Pulling out your mobile phone, you Google the movie and receive results, lickety split. There are a million other examples that can illustrate this situation, but the fact remains clear: Google is used more than any other search engine at getting you the results you’re looking for at almost instantaneous speeds.
In order to achieve this goal, Google has different teams, like a search team and a spam team, devoted to different tasks helping web users who are looking for data. They work together by changing algorithms and penalizing websites that don’t follow the rules, and this in turn, helps your search become better and faster than ever before. As you may have heard us say before, Matt Cutts is head of the spam team and his job, as well that of his team, is to make sure websites that provide spam information don’t get recognized in the search engine results pages (SERPs).
Online Presence Matters for Search Engine Optimization–Here’s Why
According to Ricky Bobby, “if you’re not first, you’re last.” His comment actually has some truth to it in this instance—as in if your business is not on the first page of Google for the Omaha area, you might as well be on the last. Especially since as of January 2014, less than 2% of people click to the second page of the SERPs! That’s a tiny percentage of people and you probably won’t gain much traffic that way.
What Happens If You Don’t Follow The Rules
If you don’t follow Google’s search engine optimization rules to their liking, you could find your company website penalized–either through demoted ranking or in some cases, complete removal from their search index. While some believe that the Google rules and updates are a pain, we love them here at Big Red SEO, as their ultimate goal is to clean up the web and provide relevant results to those looking for a particular product, service, or resource.
If your company finds itself penalized, you’ll have a lot of work cut out for you, including brand reputation. While none of our customers have been penalized through work we have performed, we do receive phones calls quite often from those that have experienced a penalty for not following the rules. Sometimes it’s not through the fault of the company, but through the SEO company that they hired to perform work. Vetting an SEO company before working with them is very important. Visit their office and set a face to face meeting to get a feel of their character.
At Big Red SEO we recommend following the rules set by the search engines. We strive to follow Google’s rules as they’re a bit stricter than the other search engines. As an added bonus, the work you perform to keep Google happy will also trickle over to the other search engines. If you’re looking to perform black hat SEO techniques to gain fast results, you should really reconsider. Save yourself the headache and extra clean up work that will have to take place, and simply go with a reputable company that follows the rules to get you top search engine rankings and higher customer clicks.
Contact Big Red SEO at (402) 522-6468
If you need help maximizing your SEO campaign, our team at Big Red SEO can help get you to the top of the search engine rankings. While we mention Google often, our SEO services include Yahoo! and Bing as well. We also offer consulting services to help train your web design team. Do you have questions regarding what SEO is? If so, contact us today at (402) 522-6468!