What Google’s New Scraper Report Means for SEO

March 5, 2014
by Kimberly Treacy

    Google_Big Red SEOAs an online publisher, there’s really nothing more aggravating than seeing your original content stolen (or “scraped”) and republished on another website that ends up outranking you. We at Big Red SEO in Omaha see this fairly often, and it’s not an uncommon problem. Whereas in the past the only feasible option for most of us was to sit back and take it, now there’s something we can do! It’s called Google’s Scraper Report, and it carries big implications for what the future of SEO might look like.

    In this article, our team of SEO and content development specialists will take a look at what the Scraper Report does and how it could change the SEO game if those of us in the field use it effectively.

    What is the Scraper Report?

    Google’s Scraper Report, first unveiled late last week, is a document that allows a user to report scraped content that outranks the original source of the content in Google’s search results. It’s a very simple form that asks for 3 things:

    • the URL of the site the content was scraped from
    • the exact URL of the scraper site
    • the Google search result URL that shows the ranking problem

    In addition to these URLs, the form also asks you to confirm (via a checkbox) that your site adheres to Google’s Webmaster Guidelines and that your lower ranking isn’t the result of a manual action.

    What does Google do with Scraper Report Info?

    At this point, we’re not sure. Google is usually pretty secretive about its internal practices, so it will be difficult to track, except on a case-by-case basis, whether using the Scraper Report form will be effective in solving issues as they arise. Once the information is in Google’s hands, it’s their responsibility to make sure that low quality websites don’t outrank the ones who are following the rules. We at Big Red SEO would guess that they have a mechanism in place for dealing with these issues, though, otherwise they wouldn’t bother to give us a method of reporting them.

    So what does this mean for SEO?

    If this Scraper Report ends up doing what we think it will, it’ll do a lot of work toward turning over the stone and exposing bottom-feeding sites for what they are—the lowly pill bugs of the Internet. If this reporting system leads to more actionable evidence of the black hat techniques that poor quality sites regularly employ to get ahead, and leads to more penalties being applied to those sites, that’s all for the better.

    The best thing about the Scraper Report is that it gives legitimate websites a way to fight back, taking some of the necessary investigative police work off Google’s hands, creating a kind of Internet neighborhood watch that can more effectively root out low quality websites than Google can alone.

    Contact Big Red SEO Today at (402) 522-6468!

    Big Red SEO is an SEO and web design company based in Omaha, Nebraska. Our team of SEO, web design, and content development specialists have one simple belief, that there are no shortcuts to SEO success. That’s why we’re dedicated to the eradication of all black hat SEO techniques!

    Our company develops cutting edge SEO strategies that make our clients more visible to potential customers on leading search engines like Google, Yahoo!, and Bing. If you’re interested in working with a dependable company that’s interested in your long-term success, contact Big Red SEO today at (402) 522-6468!

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    Kimberly Treacy

    About

    Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.