Today, Big Red SEO would like to go over some beginning details about hashtags. The first popular use of hashtags has been to find conversations or trends on Twitter. However, now even Facebook has begun to implement hashtags on their social media site. In June 2013, Facebook announced that their members could utilize hashtags on the site to find and link posts. The use of key hashtag words or phrases has increased its influence on online marketing. This shows how much the social media mediums are evolving, as not that long ago a # was merely used as an abbreviation.
Now, with a hashtag being a critical part of successful social networking on multiple platforms, learning how to use it is required. See below with a few recommendations our SEO team suggests to help you understand the hashtag lingo.
Don’t Go Overboard on Hashtags
When you first get introduced to hashtags, you can literally get addicted. One of the things we recommend at Big Red SEO is to not overdo it. When posting and accenting with hashtags, limit hashtagged words to one or two per post. Hashtagging more than two words can start to look messy, which will automatically disinterest the reader. When using the correct hashtag, it can add relevance to your post.
Word Choice is Relevant
The most important point to remember when using hashtags is to use it like you mean it. A hashtag is literally a link between you, your clients, potential contacts or friends. Only hashtag a phrase you want your product (or yourself) to be linked to. If you are communicating about a specific product or service, use the hashtag word or phrase most relevant to that post. Alternating hashtag words can lead to more exposure, especially in the social media world.
Just a quick reminder, using a hashtag that is not relevant but is currently trending is a trick only spammers use, not professional marketers. Stay away from this tactic as you will lose business, respect and Twitter can decide to cancel your account because of it. Just like in SEO, hashtags have rules. Learn them and stay within them.
Make Your #PathToSuccess
There are occasions where starting your own Twitter trend is beneficial. Circumstances that call for creating a unique hashtagged word or phrase are: an upcoming event, tradeshow, a new product, or a promotion.
First, check to be sure the word is not already being used for another company’s promotion. Next, consider the length of the word or words. Capitalize each word in the hashtag to make it easier to read. If you use an abbreviation or an acronym, be sure it makes sense to readers. In the case of an event or conference, be sure all of the attendees know the hashtag phrase in order to find the conversations across platforms.
On Twitter there are only 140 characters allowed per tweet, and you want to leave room for retweets to spread your message. Although you have longer post availability on Facebook and other social networks, using the same hashtag for all platforms will help your message spread more efficiently.
The great thing about social networks is you don’t have to be a “corporate giant” to encourage a conversation or use keywords to help clients find your company. As with all campaigns and investments related to marketing, look for and choose tools to track your progress. There are actually several hashtag tracking tools out there that may help you determine your success.
Contact Big Red SEO Today!
Lastly, when it comes to hashtags, be creative, be simple, and be sure to use engaging content to get a conversation going. Social media can truly benefit your business. While we do not target social media services, we do have a company we would be more than happy to recommend. At Big Red SEO, our primary services are search engine optimization and website design. If you need any assistance or would like a free website analysis, feel free to contact us at (402) 522-6468. We are more than happy to introduce our services.