How Customer Reviews Will Transform Your SEO and Business
This blog post is pretty straightforward and can be applied to all businesses that offer a product or service. We get approached daily, as an Omaha SEO Company, on how someone can help their own reputation be better. Whether you’ve been in business for years or you’re a brand-new start up, we suggest paying more attention to your customer reviews. They are an extremely powerful tool if used correctly.
Here at Big Red SEO, we realize that succeeding on today’s Internet takes more than high placement on Search Engine Rankings. Don’t get me wrong – rankings are extremely important because they put eyes on your business month after month. But, to get peak ROI (Return of Investment) from your SEO Campaign, you need to stand out in the eyes of your visitors. Today we’re going to talk about one way to do that – customer reviews.
Why Do You Need Customer Reviews?
We want you to think back to the last time you bought something on Amazon.com. Chances are you didn’t buy a product with one out of five stars. You looked for a product with positive reviews and/or a high star rating. This is proof that customer reviews are extremely powerful, and a huge part of the contemporary consumer’s buying decision. Whether you sell a product or a service, reviews play a crucial part in every customer’s or client’s buying decision and help assist you in your Omaha SEO campaigns.
At Big Red SEO, we unfortunately see many business owners, especially small business owners, are hesitant to ask for reviews. They don’t want to seem pushy or selfish. They want to stay focused on the customer. Or maybe they’re afraid that customers will react negatively to a review request. However, requesting a review actually proves that you care about your customers’ opinions. That’s a good thing! See below for three more ways that requesting customer reviews will benefit your business.
How to Establish Authority and Social-Proof!
First and foremost, customer reviews establish that you’re an enjoyable business to work with. Even if you don’t sell a product, potential clients will decide who they work with in the same way that they choose which product to buy on Amazon. They want to see proof that they’re making a good decision. Reviews are the best way to demonstrate that proof.
Reviewers can Become Committed to Your Business!
Second, people who review your business are more likely to become repeat customers. Why? Because they’ve made a verbal or written commitment to the quality of your service. Customers that give you a positive review are also convincing themselves that they consistently want to come back for more.
Receive Honest Affirmation for Your Company and Employees!
Finally, knowing that you’re being reviewed keeps you honest. Both you and your employees will stay more focused on positive customer experience when you know that you’re working towards a good review.
On the flip side, getting positive affirmation from customers is excellent for staff morale. Sometimes your customers will name a specific employee by name, and you can bet that employee will be working even harder in the future knowing that they’re appreciated. This is true for you, too. I know everyone here at Big Red SEO absolutely loves hearing appreciation for their specific services.
Good customer reviews are rewarding for everyone involved in your business. Future customers, current customers and your own employees will all reap the benefits. With that in mind, it’s actually bad customer service not to ask for reviews! Feel free to give us a call (402) 522-6468 or fill out our contact form if you need assistance from an Omaha SEO company on how to ask for customer reviews. We have some very creative ways of getting your customer involved, who are more than likely excited to rave about your products and services.