From templates to freelancers, there are many different ways that an Omaha business can approach getting their website designed or redesigned. But just because there are quite a few options doesn’t mean they’re all equal. If you want to make it as easy as possible to get a quality website that will benefit your business, there’s no substitute for working with an established, local company.
Since the company you choose will directly determine how the design process goes and what kind of website you end up with for your business, we want to cover the steps you can take to ensure that you choose correctly:
Know What You Want
Before you start looking for and meeting with potential web design companies in Omaha, it’s important to figure out exactly what you want. As a business, your website should help bring in new leads or customers. While that’s likely going to be the overall goal of your site, the exact way that’s accomplished will depend on your specific business.
For example, a B2B company website is probably going to be centered around getting visitors to fill out a contact or consultation form. And for a B2C company, their website should either give visitors a reason to visit their store in person, or may even make it possible to buy online. With those examples in mind, you should be able to pinpoint the specific goal for your own business website.
Why is it so important to know what you want prior to evaluating any web design companies? The reason is it will allow you to accurately gauge whether or not a design company is going to be able to deliver what you really need. Although there are some design companies that are quite good at selling themselves, knowing your specific goal in advance will give you the ability to see if a potential design candidate truly understands your business and what you need your site to accomplish.
Set Up a Consultation
Once you have a clear idea of what you want from your new business website, you can take the next step of setting up one or more consultations with local web design companies. In terms of choosing which companies to contact, a combination of referrals and Google searches is usually the way to go.
For an initial consultation, it’s common to handle things by phone. Then if both parties seem like a good fit, you’ll likely meet in person at least once before agreeing to move forward with the project. During the initial consultation, you’ll have an opportunity to discuss what you need and find out the basics of how the company works.
In terms of topics you’ll definitely want to cover, learning about the company’s web design process and their turnaround time are both worth asking about. You’ll probably also want to talk with the design company about how much information and involvement they’ll need from you.
Check Their Work
If you’ve spent time speaking with Omaha web designers and have been happy with just about everything you’ve discussed with the company, chances are you’re on the right track. However, before you agree to work with a company, it’s important to review some of their previous work.
When you ask to see sites that a web design company has done in the past, there are several things you will want to look for. The first is that they have sites to show you. The first thing to pay attention to is their general style. While a quality designer can adapt to your specific requirements, you will want to see if the existing sites look professional and have layouts that aren’t filled with clutter. Another very important factor to pay attention to is how fast the sites load. Having a fast site is vital for both retaining visitors and maximizing search engine rankings.
Make Your Decision Based on Value
The last big step in the process of choosing a web design company for your Omaha business website is agreeing on a price and scope for the project. Once you reach this stage of the process, it’s important to stay focused on the value you’ll get out of the project.
The benefit of focusing on value is it’s the best way to accurately gauge what you’re truly getting out of this project. Even though it’s possible to create a site yourself that is monetarily cheaper or hiring a single freelancer, those types of approaches are often filled with pitfalls whether it’s coding, lack of communication or lengthy timelines.
Not only can alternative approaches be full of stress, but the end result isn’t going to be nearly as good. Since a reputable local company is going to minimize the risk of this project and deliver a great site that will help your business, it’s easy to understand the very real value you’ll receive.
Contact Big Red SEO to Discuss Your Business Website
In addition to designing new websites, we also redesign existing websites. Through our redesign work, we’ve helped clients who have horror stories about their previous web design experiences. Whether it was getting overwhelmed trying to handle their own design work or being abandoned by a designer who just stopped responding to calls and emails, there are a lot of obstacles that can get in the way of completing a quality business website.
Because quality business web design is such a challenging task, Big Red SEO is proud to have the experience and resources needed to consistently deliver a very high level of service. Thanks to the fact that we have a great team and a proven process, we’re able to create optimal websites for Omaha business owners just like you.
To learn more about how we can create the website that your business needs, contact us today to set up an initial consultation by calling (402) 522-6468.