At Big Red SEO, we try to stay on top of digital marketing trends, so that we can in turn leverage our knowledge to improve our clients’ businesses. Today we’re going to share with you one trend that’s taken the Internet by storm over the past six months – infographics.
In case you don’t know, an infographic is exactly what it sounds like – a graphic that presents information. They’re most helpful when used to clarify a process or to compare several different facts to each other. They also happen to be a very powerful tool for Search Engine Optimization.
How Do Infographics Help SEO?
Let’s look at an example: a dentist might make an infographic about proper brushing habits, or oral hygiene statistics. If the infographic provides interesting information, then it will get picked up by other dentists and personal hygiene blogs (believe me, they exist). Any time the infographic is published on another website, it will get linked back to the original dentist. More links equals more link juice increasing your ranking ability.
Another example, a gym (like Omaha Barbell) might make one about the benefits of exercise, the different types of exercise and how they compare, or statistics about obesity and the health problems it causes. Infographics can be made for any business in any niche. As long as there’s data or facts, there are infographics to be made.
Why Are Infographics So Effective?
Before we get into the how-to of using infographics, let’s look at why they’re so effective in the first place. At Big Red SEO, we believe infographics are;
- Eye-Catching, if they’re designed well. They make you stand out from the crowd.
- Trendy. Infographics are really popular right now.
- Helpful. They provide valuable information in a way that’s easy to digest.
- Shareable by Nature. They are extremely well-suited for social networks and blogs.
Infographics are a great way to educate your readers in a fun, fast and friendly way. But, how do you go about creating your own?
How to Create a Kick-Ass Infographic
We’ve broken down the process for creating infographics into five basic steps, as outlined below:
Step 1. Pick a Topic
First, decide what you want your infographic to cover. Try to pick a topic that has lots of statistics and numbers to back it up. Also, make sure your topic matters to your audience. A helpful way to define your topic is to write out a thesis statement, just like you did for your college essays. In one sentence, state what your infographic aims to accomplish. If you need more than one sentence, your idea should probably be simplified further.
Step 2. Gather Research and Statistics
This one is pretty self-explanatory. You need to gather the specific statistics and data that you’ll use in your infographic. As you’re gathering data, try to imagine how it can be represented in a fun and attractive way. Make sure you collect sources while you’re at it.
Step 3. Outline the “Flow”
This is where you figure out how your data will be presented. Will it be linear, starting with a question, then presenting information that answers it? Will it be laid out like a slideshow? Or will it be simpler than that, more like a glorified diagram than a series of steps? Either way is fine – just figure out what works for your topic.
Step 4. Find a Designer
While it’s possible to design an infographic yourself, it’s not recommended. If you don’t have anyone in-house who can handle graphic design just give us a call at (402) 522-6468. We’d be happy to help create your vision of a logo. We do happen to have pretty good graphic designers on our team that have a natural ability of capturing what clients are looking for in regards to logos, web design and graphic icons.
Step 5. Publish and Share
Finally, you’re ready to publish your infographic. Put it on your blog, tell your friends about it, and share it on social networks. Make sure you utilize proper SEO to get long-term Search Engine traffic. Don’t worry if your infographic doesn’t get immediate traction – they can always become viral out of nowhere. And even if you never go “viral”, your current and future customers will really appreciate the resource. As you can see, it’s really not that hard to create an infographic. They can be made for just about any industry imaginable.
Now, I hope that this post has been truly useful for you. You should have a basic grasp of how to get started with infographics. However, it’s okay if you have some more questions about using infographics for SEO. If you do, once again, please contact us at (402) 522-6468 and we’ll be happy help. Our SEO Company in Omaha can help you design an infographic, work an infographic into your blog, get your infographic more attention, or otherwise help you provide more value to your site’s visitors. As always, thanks for reading our blog here at Big Red SEO!