When was the last time you walked into Walmart and first thing the greeter said was “Payless has a shoe sale today” or “Home Depot is selling the same flowers we sell, but cheaper”? I’m going to take a wild guess and say this has never happened, so why do you insist on doing on your website?
“But Conor, I don’t do that.” Sure you don’t, but yet you have GoogleAds and other banners from your competitors on your site. Don’t get me wrong, I love Google Ad Words and I use it daily for product promotion, but never would I use them on my own site. Google not only decides what to charge per Ad Word, but they also decide which ads to display and they display them based on the content on the current page.
Don’t Promote the Competition!
I’m all for partnership and supplemental income, but I don’t want to promote my competition. If you sell leather belts and you want to post an ad or banner for someone selling leather shoes, that sounds like a great partnership. If you can get them to cross promote your website on theirs with a banner, even better! If they sell leather shoes and belts, don’t promote with them. You’re just sending your clients to their website.
Here’s the deal, if you run a professional business, and you’re making money online, you should not need Google Ad Words on your website. They are a distraction to your visitor. Just like flashy banners, annoying pop-ups, music that automatically starts and blinking text, all of these things should be left off your website. There is a place for these on the Internet, but it’s certainly not on your e-commerce website. During my initial site evaluation for new clients, removing competitive ads is my first recommendation. You have less than 15 seconds to make a good first impression to a website visitor- don’t give them the impression of your competition on your page.
What Banners Signify
Too many times have I gone to a website and at the very top of the page I see banners. To me this spells an unprofessional, fly-by-night, unsuccessful business that needs to supplement their income through banners. When I go to a brick and mortar store, I don’t mind when I see a newspaper there with coupons and specials that are running in the store. However, I’ve never walked into a store that advertises another store’s products. This is essentially what Google Ad Words is doing on your website. And what happens if the user clicks one of the banners? You’ve pretty much lost the sale.
Contact Big Red SEO Today!
So, before you go placing flashy banners on your website and promoting your competition, think about your end user. They’re on your website for your information, and if you’re going to promote your competition, you’re going to lose their business. If you need assistance with a website design, update or site evaluation on your current site feel free to contact us. Big Red SEO would be more than happy to help you and your business.