How Your Website Can Piss Visitors Off in Three Seconds or Less

February 2, 2012
by Conor Treacy

    Website_Big Red SEOIt sounds like an odd title to an article, but really at the end of the day that’s what you’re doing. This is directed at all those people who like to make pop-ups on their website. Pop-ups. That’s it. This one simple action will encourage me to close your site and forget your company name. Want to make sure I leave your site altogether? Do it again on the next page that I load!

    As an owner of an SEO Company in Omaha, NE I am on the Internet daily, and I am often browsing on different e-commerce sites and other business sites that have live chat. I love live chat. I get instant answers to the questions that I ask. But if you run live chat on your website, use it wisely.

    How Online Shopping Should Be

    I believe I’m included in the majority of people who go shopping and love walking into a store and having someone ask me if there’s anything that they can help me with. However, this doesn’t translate the same on the Internet. Especially with the way online shopping habits have changed. When I load the page,  I want some time to look around before being prompted about needing help. Want to piss me off? Every time I open a page, give me a pop-up asking if I need help!

    Most of the live chat programs out there are set up in such a way, that if I click no, they won’t bug me again. I don’t know why, but the majority of Internet sites, especially e-commerce sites, do not implement this feature. Instead they insist on asking me over and over again, if I want to chat with somebody. If I wanted to chat with somebody, I’d ask to chat with somebody.

    I have several Search Engine Optimization clients that use live help on their website daily. The live chat program they use is called LiveZilla. If live chat is done correct, it’s a great and simple way to answer questions instantly for potential customers. This is a free software that can be downloaded and operated on your website. LiveZilla even rivals some of the paid software that is available. One of the things that I have been told is that the best feature is the  trigger section.

    What is a Trigger?

    Triggers are just that. When an action is performed, it does something else. For example: I set up the triggers so that if a visitor has been on the website for more than five minutes, and has loaded at least three pages, then a prompt will display, asking if they need a live chat session. There is nothing worse than loading up a website and within three seconds a pop-up asks if I need help.

    If you’re going to run live chat on your website as part of your website design, provide an easy to access button at the top of your page, so users can click there for help. You don’t have to ask them over and over again if they need help. In LiveZilla, if the user clicks no, expressing that they don’t need live help, it will not prompt them again for the rest of their session. If they come back to the website a few hours later, and spend five minutes on a page, then it will prompt them again.

    Contact Big Red SEO Today at (402) 522-6468.

    Live chat is a powerful tool, but it must be used correctly. Your users and your users (myself included), will appreciate it immensely. Feel free to Contact us today regarding our Search Engine Optimization Campaign Plans. Get your company the Search Engine Results you deserve with the help of Big Red SEO.

    Conor Treacy


    Conor Treacy has been in the SEO game since the mid-90's when SEO hadn't yet come into full fruition. He spends most of his days performing website audits, reading and writing SEO blogs and industry related material. The rest of his time is consumed with correcting people on their invalid and blackhat ways. The SEO world has changed in recent years, there's a lot of disinformation on the web!