How to Write Top-Drawer Blog Posts

April 22, 2015
by Kimberly Treacy

    High angle shot of an open desk drawer showing the items inside.Getting noticed is key when it comes to online marketing. It doesn’t matter if you are a freelancer, a big corporation, or a writer. If you have a blog, it is imperative every post be easy to read and top-notch in terms of content. While anyone can sit at a computer and tap at the keyboard, that doesn’t mean what they’re putting out there is going to grab anyone’s attention.

    Here are a few ways to write blog posts that will get shared, give you repeat visitors, and get you noticed.

    Be Unique for Google

    Search engines have decided that they don’t like keywords so much unless they are surrounded by quality content. They don’t just want well-written posts; they want unique posts. Think of it like this, if there is already content out there in your niche, then what you post about must be better written and more unique. Google isn’t going to put ten of the same articles on the first page. You must bring something new to the table.

    One of the best ways to do this is to look at the first five pages of any search engine and see what everyone else is saying. In order to know what’s out there, you have to actually be out there. This will let you know what no one is touching on yet, or what areas aren’t being tackled well.

    Don’t Write for You

    If you want top-drawer blog posts, it means you want the most action you can get online. You want people to share it, comment on it, and genuinely appreciate it. It doesn’t matter if you have a personal blog, or are running a business website, you want to produce content that people want to read, not what you want to write about. This means paying attention to the reactions, comments, and shares given by people who follow your niche.

    Ask People to Share

    When you post something, don’t wait for them to find you. There is too much going on online these days and you want people to know you are open for business. It’s okay to ask peers to check out your stuff, and then share it if they think it is worthy. This will give you the feedback you need, and as long as you do it in moderation, asking the people who follow you to retweet something isn’t a big deal.

    Repurpose Old Material

    Right now, one thing people are starting to do a lot more is repurpose old blog posts into videos and podcasts. In this case, you want to repurpose old material into a newer and better version. You can take a video you’ve done and break it down into steps and post a detailed series of tutorials. Whatever has worked in the past, you can use again but in a different way. You need to re-visualize and use.

    Sleep on it

    Don’t write a blog post in a hurry. The best writing comes in drafts, and the first draft is usually very raw and needs further work. Some have a natural gift of getting it right all of the time, but for the rest of us, we need to slow down and take our time. Don’t rush, because the good content comes out when we take our time and do it right.

    Big Red SEO Can Help

    Not everyone is a born writer. While the above tips will definitely help you out they’re no replacement for the services of a professional writer. At Big Red SEO we employ a team of experienced blog post writers. Our writers take the time to research titles in depth, draw on current information and produce relevant, engaging blog posts for your audience. If you want to elevate your blog then call us today on (402) 522 6468 and populate your blog with top-drawer content.

    Kimberly Treacy

    About

    Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.