How Understanding Your Customers Can Improve SEO
Plenty of people get caught up in looking for the latest SEO tricks. While SEO does change, businesses should focus on a long-term strategy instead of short-term tricks. Once businesses decide to commit to this type of strategy, they have to figure out where to focus their attention. At Big Red SEO, we help Omaha businesses across a wide range of industries attract targeted visitors from Google. Of all the methods we use to establish and maintain strong rankings for our clients, understanding their customers is one of the most important.
Since really understanding target customers is a key component of successful SEO, we want to dig into everything you need to know about this topic.
Not All Keywords are Equal
Keyword research is a practice that has several different elements. One element of keyword research is determining how often people are searching for specific keyword phrases every month. Since it takes time and effort to rank for different keyword phrases, you don’t want to make the mistake of optimizing for phrases that get little to no searches. Properly conducting keyword research is the best way to avoid that mistake.
Another aspect of keyword research is determining intent. While it’s great for a keyword phrase to generate lots of searches every month, a high search volume doesn’t automatically translate into qualified customers. For example, let’s say an Omaha business sells luxury women’s footwear. Wouldn’t that business want to rank for a keyword phrase that gets over 22,000 searches a month? Although the answer may seem like an obvious yes, since the phrase in question is cheap shoes for women, the expected conversion rate of those visitors would be close to zero.
Since anyone searching for cheap shoes is highly unlikely to purchase a pair of luxury shoes, taking the time to rank for that phrase wouldn’t make sense for the business. So even though it’s easy to get excited by keyword phrases with high search volume, that example demonstrates the importance of understanding the target customers for your business.
Increase Conversions and Discover New Opportunities
There are two big reasons why understanding your customers will make your SEO efforts more successful. The first reason is by knowing which phrases to target and which aren’t the right fit for your business goals, you’ll be able to increase your site’s conversion rate. Depending on your specific Omaha business, that means turning more of the people who visit your website into either leads or customers. Since you want people who are likely to do business with you to come to your website, improving your site’s SEO targeting through customer research is very beneficial.
The second reason that customer insights play a big role in search engine optimization is they can help you discover new opportunities. Specifically, by paying close attention to the type of language that your target customers use, you’ll be able to find new SEO opportunities to go after that you may have otherwise never known about.
How to Learn More About Your Customers
Although most businesses are very interested in increasing their online conversions and finding new search engine ranking opportunities, gaining a deep understanding of what target customers do online and want may sound like a daunting task. While it’s true that this type of research will take some work, the good news is there’s no shortage of sources to gather information. And if your business doesn’t currently have the time or resources for this type of analysis, Big Red SEO can provide it as part of our ongoing SEO services.
In terms of where to start learning as much as possible about your target customers, customer support is a great starting point. Whether it’s by phone or email, you’ll want to pay close attention to the type of language that your customers use. Another related tip is that any questions that are asked on a regular basis are great topics for blog posts. By providing detailed answers to common questions on your website, you’ll be able to attract potential customers who are searching through Google.
Another option for analyzing your customers is to send them a survey. While this used to be a very cumbersome process, online survey tools and email have made it easier than ever to do. Keep in mind that if your business is newer and doesn’t have many customers yet that you can look to for information, the Internet is filled with places where you can gain insights.
Forums, reddit and even blog comments are just a few examples of places that you can look to get more information about the types of customers you want to reach. By learning as much as you can, it will become much easier to craft a highly effective long-term SEO strategy.
Long-Term SEO Strategies Focused on Results: (402) 522-6468
Even though there are many ways to learn about the target customers for your Omaha business, this process can involve a lot of work. And not only do these insights need to be collected, but they also need to be implemented into an overall SEO strategy. If you’re unsure about handling all the different aspects that are involved, Big Red SEO can help.
While there are SEO providers who try to sell their services solely based on metrics like pageviews, we understand that those aren’t the numbers that will help businesses grow. Instead, what Omaha businesses really need from their investments in SEO is to bring in more leads or customers. And because we know that SEO can be a great driver of growth when done correctly, our approach centers around driving real business results. Not only do we take a business-first approach, but we also take a long-term view with everything we do.
If your business has a website but it’s not currently doing much to help your business grow, things don’t have to stay that way. With help from Big Red SEO, it won’t take long for your site to begin attracting highly targeted visitors. So if you want to learn more about how we can harness the power of SEO to help your business flourish, the easiest way to contact us is by calling (402) 522-6468.