Here is a situation for you: you decide to build a house, so you research contractors all over town—you look into their credentials, see how much experience they have, and read reviews. After you pick one, you sit down for an initial meeting to discuss what you want out of this project. During this meeting, you’re able to come up with a plan and set to initiate it on the first of the month. After you pay, you leave. That is the last your contractor hears from you. Does this situation seem like a reality? No! Why? Because this house is your investment–it’s the place you’ll be living for the next 5-10 years or more! Therefore, you’ll want to be involved in every step of the process.
The same process should go with your search engine optimization (SEO). Your company’s website is essentially your business; you want it to be found quickly and easily on Google and in order for this to happen, you must be involved in the process we perform to ensure that everything goes smoothly. At Big Red SEO, an affordable Omaha SEO marketing company, we ask all of our clients to be involved in our process. We want to know from the very beginning what your expectations are. For example: Do you want more phone calls, the #1 position on search engines, or more leads?
Your Blog Content
Communication with us in a timely manner is especially important when it comes to content we create for your website or blogs. During our content creation process we ask our clients to approve the content we create before it gets uploaded to their websites. If the blog is set to publish on the 5th of the month and the client waits until the 6th to get back to us, that means we have missed the publish date. This is not good. Why, you ask?
Let’s say you decide to publish 4 blogs a month (essentially one a week), and your publish dates are the 7th, 14th, 21st, and the 28th. If you are consistent each month, the search engine will learn your pattern and come back every seven days to index your new content (which will help your SEO efforts in the search engine results page, or SERP). However, if you miss a day for any reason, the search engine will see that you have no new content for that week and won’t come back for a whole other week—potentially causing your rankings to go down. Think about it this way: your competitors are publishing new content every week even if you’re not, so if you want to get ahead, you have to stay ahead of the game. Updated content is important stuff, not only for search engines, but also your site visitors and customers.
Know What’s Going on
You should always know what is going on with your Omaha SEO campaign. While we do not expect you to know or learn all the ins and outs, you’ll want to know how much traction you’re gaining on your website. If you’re being proactive and your traffic is low, there will be enough lead time to adjust your campaign accordingly. If you have a concern about traction on your website, contact our team at Big Red SEO in Omaha today—there could be a simple fix.
The same goes for changes in your company, such as the addition of a new product; we’ll need to know about it. If you decide you don’t want your house to be blue anymore and instead want it red, you’ll need to tell your contractor to make that happen. It’s the same with us. If your company wants to go after a different keyword, we’ll need to know on our end so we can adjust.
Important note: Changes made to your SEO campaigns today won’t necessarily have an immediate effect. With organic SEO, it can sometimes take two to three months to start seeing traction. Because of this, it’s best for those businesses wanting to perform Omaha SEO services to plan ahead, especially for those seasonal industries. It does your landscaping business no good to start gaining traction in the dead of winter!
Call Big Red SEO Today at (402) 522-6468
Here at Big Red SEO, we are an affordable Omaha internet marketing company and we’d love to get your business to the top rankings of Google, Yahoo!, and Bing. If you have any questions regarding search engine optimization or how we can help your company, contact us at Big Red SEO via our contact form on our website or call us at (402) 522-6468. We can bring your website out of hiding!